I have spent the last 20 years doing what I love: leading creative, brilliant, aligned teams and designing visionary products with a solid purpose and meaning. I’m a highly strategic designer, and co-founder of two visionary, award-winning, digital agencies. Learning, thinking, and discovery are a part of every project I lead.
My professional life started in Argentina and has led me to Los Angeles and around the world, traveling and working for clients of all types. Most days, you’ll find me guiding cross-disciplinary teams and clients toward sophisticated, practical, intuitive, human-centric design solutions. I also enjoy facilitating UX and branding collaborations that define and establish a shared vision.
My specialties are: creative, strategic direction and design for digital products, including web, mobile, wearables, and touch surfaces, interactive strategy, brand strategy, corporate identity design, data visualization design, human-centered design, including user experience (UX) design, design research, user research, usability testing, interaction design, user interface (UI) design, and usability testing.
Some of my favorite clients include Dreamworks, Sony Pictures Entertainment, The Tech Museum of Innovation, MOCA, Audionamix, Grades of Green, MUSE School, Green Idea House, Monrovia Plants, Behr Paints, Los Angeles Times, City National Bank, Boston Consulting Group, Toyota, VMWare, Interset, and Central Desktop (acquired by PGi).
UXPA Los Angeles on designing for touch surfaces
UXPA International Content Magic Workshop
BCG Digital Ventures as “Women CEO” (Chief Encouragement Officer)
Midwest UX Panel on Life long learning
CU Direct DRIVE on UX Design for Loan Processing
Midwest UX on Parenting with Design Thinking