HUB Directory

Vincent Koc

Program Mentor, Applied Data Science Program

Australia

Vincent Koc is a highly accomplished, commercially-focused technologist with a wealth of experience in data-driven disciplines. Currently, Vincent serves as the Head of Data for the publicly listed company hipages Group (ASX:HPG), where he oversees the data department and data strategy for the group. He holds a fellowship at the Institute of Managers and Leaders Australia, where he serves as a thought leader and mentor to the next generation of data professionals. With over a decade of experience in the field, Vincent has worked across a wide range of industries, including finance, telecommunications, travel, and fast-moving consumer goods. He has driven data-driven projects for major organizations such as Qantas, Telstra, Volkswagen, Expedia, the Australian Federal Government, and the NSW Government. Previously Vincent has held critical positions at major Australian organisations. He is also a guest lecturer and volunteers as a mentor at a number of universities in Australia and the United States, sharing his expertise in data and helping to shape the next generation of data professionals. In 2020 Vincent was recognised as one of the Top 25 Analytics Leaders by IAPA Institute of Analytics Professionals of Australia, as well as a finalist in the AC&E 30Below Young Marketeer of the Year in 2017. Vincent also holds a number awards for the data-driven consumer facing projects delivered for his clients such as the Content Marketing Association’s (CMA) awards, and Content Marketing Institute’s for the highly effective campaigns. Vincent is passionate about the expanding developments in the field of data and empowering the next generation of data practitioners, and is a frequent presenter at International and Australian conferences.

Amanda Van Den Elzen

Founder & Facilitator

Green Bay, Wisconsin

Amanda is the founder of BetterWork, a consultancy that helps organizations turn the promise of generative AI into practical, measurable results. With deep experience in corporate learning and development, she specializes in making AI accessible to non-technical teams, translating complex tools into real-world solutions that boost performance and confidence. Before launching BetterWork, Amanda built a reputation in both corporate L&D and the world of off-road motorsports, where she worked as a team manager, spotter, and marketer. She even strapped into the driver’s seat—not to chase adrenaline, but to better understand her team, tell their story, and lead with authenticity. Her marketing work with grassroots racing teams taught her how to capture attention, build trust, and communicate under pressure—skills that now shape her dynamic approach to training and speaking. Amanda has led enterprise-wide training initiatives across industries, including scalable programs in AI adoption, digital skills, leadership development, and change management. She’s known for creating high-impact, experiential learning—like AI escape rooms, Copilot workshops, and growth mindset cohorts—that translate into real business value. An experienced instructor and seasoned facilitator, Amanda blends approachability with authority. She helps audiences move from fear to confidence, and from theory to action, with clarity and heart. She speaks on: - Generative AI at Work: A practical introduction to what Gen AI is, how it works, where it goes wrong, and how to use it safely and effectively in the workplace - AI in Action: Role-Specific Use-Cases: Hands-on, real-world applications of Gen AI for HR, finance, operations, marketing, and more — tailored to the actual work people do - Entertain First, Inform Second: Using social media marketing best practices to design learning experiences that grab attention and drive real behavior change - Branding Lessons from Motorsports: What marketing a professional motorsports team has taught me about standing out, showing up, and building a brand that grows with you - Professional Development Lessons from the Race Track: A high-impact talk on courage, clarity, and taking the next step in your career — drawn from life at the edge of your comfort zone Amanda is based in Wisconsin’s Fox Valley and is available for on-site or virtual keynotes, panels, and workshops nationwide.