Being a professional speaker can be a very rewarding career.
However, it can also be quite challenging to break into the industry and stand out from the crowd. By engaging with your audience online and building up a strong social media presence, you can close more leads, get more bookings, and generate more revenue.
In today's digital age, potential clients and fans are increasingly turning to the internet to find speakers for their events. And if you have an active online presence, you can make it easier for them to find you and learn more about your work.
Leveraging the opportunities of social media marketing can truly be effective. But professional speakers face many challenges in the industry:
First and foremost, they need to capture and hold their audience's attention.
Secondly, they need to differentiate themselves from their competition.
And thirdly, they need to generate enough interest in their work to get people to book them for events.
In this blog, we help you navigate the opportunities that online platforms and engagement from social media marketing can offer to boost your career as a professional speaker.
Marketing Yourself Online as a Professional Speaker
At one time, professional speakers were limited to marketing themselves through print materials like brochures and business cards. But today, there are a multitude of ways to reach out to potential clients, such as using online platforms and personal branding.
By harnessing the power of social media, professional speakers can greatly increase their visibility and engagement with their target audience.
For example, Facebook enables users to create a page for their business that can be customized with photos, videos, and other content.
Another great way to increase engagement is through Twitter.
By tweeting interesting content related to your topic, you can attract followers who may be interested in booking you for an event. You can also use Twitter to connect with other professionals in your field, which can help you build a network of contacts. It is also an excellent platform for promoting events and sharing news and information with followers.
LinkedIn is also a valuable tool for professional speakers. By creating a LinkedIn profile, you can showcase your work experience and connect with other professionals in your industry. You can also use LinkedIn to find speaking gigs and other opportunities to market your services.
By utilizing these online platforms, professional speakers can reach a wider audience and increase their engagement with potential clients.
If you already have an online presence, then it's time to leverage these opportunities.
How to Increase Engagement in Your Online and Social Media Community
There are various ways you can make the most of social media services to give your business a boost.
Online presence is important, especially in today’s social media age. It is through these online platforms like Facebook or Twitter where you can build a reputable brand and reach a new audience.
For instance, on your Facebook Business Page, you can promote customer reviews to showcase the feedback of satisfied clients or even unhappy customers, if any. It shows potential clients that people go out of their way to shower your business with praise and also that you can accept and deal with criticism.
Many buyers seek out reviews before completing an online purchase. So, it will definitely help to let other people know that you’re easy to work with – a professional that delivers quality content.
Through Facebook, Instagram, or Tiktok, you can also post and share content that others can relate to, specifically content that speaks to your target audience. This allows you to provide solutions or insights that your brand can offer.
Once your brand has generated enough interest to build a following of real people, it's time to leverage that engagement through your social channels. So how can you go about this?
Here are some social media marketing tips:
1. Use social media platforms like Facebook, Twitter, and LinkedIn to market yourself and your services.
But concentrate on the best platform for your brand and your target niche.
As a professional speaker, ask yourself this: “In which industry do I want to be most sought after?” Consider your target market and how your brand communicates itself online.
2. Use keywords and hashtags to reach out to potential clients and followers who may be interested in what you have to say.
This means creating online content that is shareable, and using hashtags that reflect your brand and your niche.
As a professional speaker, would video content be of any interest to your audience and relevant to you as a professional?
If your answer is yes, then create the type of online content that you would want your brand to be known for. In this case, having a content calendar can be a helpful tool in coming up with a social media strategy.
3. Share interesting and relevant content that will capture people's attention and make them want to learn more about you and your work.
This includes highlighting your unique selling proposition (USP) as a professional speaker. What sets you apart from the competition?
Figure out what your brand is all about and understand how your customers perceive your brand.
Once you have a USP, you can then address the type of buyers that will benefit most from what you have to offer.
Through your social media pages, such as Facebook, you can target a specific audience list. This enables you to share content and tailor ads that appeal to a specific type of audience demographic and their interests.
4. Use social media platforms to connect with other professionals in your field.
This helps you build a network of contacts and creates opportunities for collaborative work. By starting memberships, groups, and organizations with fellow industry professionals and subject matter experts, you highlight your authority and open up possibilities to speak at events and conferences.
5. Promote your events and speaking engagements through social media.
This helps generate interest in your work and builds a following of potential clients. You can also use social media platforms to share news and information with followers to initiate conversations.
There are various ways to increase engagement in your online community. But at its core, there are three main ways to generate engagement:
Be consistent in posting. It's important to post regularly and to provide interesting and informative content that will resonate with your audience.
Be innovative and use tools to your advantage. You should make use of social media platform features such as live streaming and video content that help you to reach a wider audience.
Be accessible. It's essential to interact with other users in a timely fashion, whether you're replying to comments on your posts or joining in on conversations in relevant discussion forums.
By following these tips, you can increase engagement in your online and social media community and reach a wider audience of potential clients.
Key Takeaways: What Social Media Marketing Offers
Given the challenges that come with the career, marketing yourself online is a great way to get ahead as a professional speaker. Social media marketing offers many benefits, including:
Reaching a large audience with a reasonable amount of effort.
Connecting with potential clients in a more personal way.
Building a network of contacts.
Promoting events and sharing news and information.
Finding speaking gigs and other opportunities.
Online platforms offer a wealth of opportunities to reach out to potential clients and build a successful career.
Social media marketing allows you to engage with your audience.
When it comes to capturing and holding an audience's attention, social media provides a powerful way to build rapport and trust with potential customers. Through regular updates and engaging content, speakers can create a relationship with their online community that will make people more likely to book them for events.
Social media marketing enables you to promote your brand.
Additionally, social media provides an easy way for speakers to share their work with a wider audience. By regularly posting links to articles, blog posts, or video clips, speakers can reach a larger number of people than they ever could through traditional means.
Social media marketing helps you connect with people in the same industry.
Finally, social media platforms can also help speakers boost their career by providing a way to connect with other professionals in their field.
Through LinkedIn groups or Twitter chats, speakers can share ideas, network with potential clients, and stay up-to-date on the latest industry news.
In summary, social media provides professional speakers with a valuable tool for marketing themselves and increasing engagement with their audience.
If you’re a professional speaker – no matter what field or industry you specialize in – you’ll be excited to know that there are more opportunities waiting out there.
This is why SpeakerHub makes so much sense. It directly opens you up to an audience looking for professional speakers that deliver high-quality work.
Discover how it works!