Abeer Raza

Your business idea is as good as the story you sell through your brand. And a story that genuinely connects with your audience is one that is relevant in this digital time and age. Scaling impactful experiences and humanizing your brand is the tool that makes all the difference in taking your startup to a whole new level of success. Because people don’t buy products, they spend on the story and experience that a brand delivers.

Introducing the concept of growth hacking to the audience, this presentation touched upon brands that benefited from incorporating such an approach. AirBnB was extensively covered by Abeer and he talked on how the hotel industry giant kicked off it’s journey by initiating a clever growth hack that focused on building an API that would help users cross post from its platform onto Craigslist. Then he began exploring the ways in which growth hacking can be achieved. The use of emerging technologies like AI, Big Data, the cloud etc. to achieve one’s growth hacking aims was how Abeer envisioned his strategy for business in the upcoming future.