Alistair Marshall
Director • Professional Services BD
United Kingdom •
$1,501 - $5,000
About
Alistair’s delivery is entertaining, energetic, and engaging. He inspires people to use his thought-leading business development strategies immediately. Unlike many other consultants who are very theoretical, Alistair has a hands-on, practical approach, free of jargon and business school nonsense. This leads to delegates not just thinking, but acting differently, when it comes to growing a professional practice. Offering practical business development advice, tips, and tricks, he has engaged and informed professional services audiences throughout the UK, Europe, Australasia and Asia for nearly 20 years. His speciality is implementing simple, achievable, and cost-effective business development solutions for boutique practices through to large national firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions.
Speaking Topics
Signature Programs (1)
This keynote focuses on how to counteract the effects of declining profits and ineffective marketing spend, and demonstrate what it takes to stand out in an increasingly competitive marketplace. Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition, and partners and fee earners who consider themselves professionals rather than marketers or worse, salespeople. Session participants learn how to engage potential clients without sounding confused or bland, and to build trust and credibility so they become the professional/firm of choice over time.
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