Alistair Marshall

This keynote focuses on how to counteract the effects of declining profits and ineffective marketing spend, and demonstrate what it takes to stand out in an increasingly competitive marketplace. Many firms suffer from a lack of awareness, underperforming websites, no real point of difference from the competition, and partners and fee earners who consider themselves professionals rather than marketers or worse, salespeople. Session participants learn how to engage potential clients without sounding confused or bland, and to build trust and credibility so they become the professional/firm of choice over time.