Peter Richman
Managing Director • Plug & Play
United Kingdom •
$1,501 - $5,000
About
The most interesting talks come from people who have made mistakes and learned things the hard way.
Speaking Topics
Signature Programs (2)
Join Peter Richman from Plug & Play, a leading web design and marketing agency in London, as he discusses website strategies to increase leads and sales online. Peter will cover effective strategies including search engine optimisation and conversion rate optimisation, and will provide practical guidance for marketing teams and actions they can take to increase their exposure and win more business. Covering a range of business models, Peter will use real business examples to demonstrate the practical implementation of these marketing strategies. · How Google works · Search Engine Optimisation and keyword selection · Using a Customer Acquisition Cost Model to guide website marketing strategy · Conversion Rate Optimisation: how does your business measure up? · Improving your online conversion rate
Peter explores how high performing businesses leverage their brand and communication to be the business of choice to their target audience. We’ll cover how you can attract the right clients and increase your conversion rate by focusing on your brand. - How to create your brand strategy to align with your target audience - What makes a high performance visual brand - Tips on how you can evolve your brand to generate new business
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