Amy Franko

Commoditization. The ROI Speedway. Invisible competitors. App-like mindsets. Less loyalty. Decision by committee. The Amazon Effect. RFP, RFP, RFP. Welcome to the new sales economy. ​One that has created a complete evolution in professional selling, and it’s challenging ​everything about the way sales organizations operate. It’s disruptive. It’s transformational. ​But with the right sales approach, it’s also full of opportunity to win. Are you ready for it? The new sales economy requires ​Modern Sellers​. Modern selling is the solution to building life-long clients and creating exponential sales growth, no matter how unpredictable and disruptive the environment. OUTCOMES As a result of this ​sales keynote, sales leaders and professionals will be positioned to lead in the new sales economy, win bigger deals at higher margins, and grow clients for life.

Your social capital directly impacts the quality of your relationships, your thought leadership, and your sales results. We live in a world that is hyper-connected. We’re less than two steps away from a key decision maker, influencer, or industry leader. So why is it that some sales professionals and sales leaders seem to effortlessly open relationship doors, while for others it’s a mighty struggle? Two words: Social. Capital. Social capital, otherwise known as our networks, is the most valuable currency in the sales profession. It goes beyond hyper-connectivity, into strategic relationships that create mutual reward, results and impact. Research shows that highly-successful organizations and individuals place a high value on social capital. They purposely invest it, knowing it has real benefits to the bottom line of business and life.

No matter your title, your generation, or your background, leadership is a choice, and a way of operating in the world that sets you apart. When you connect with your inner leader, it allows you to show up in a more courageous and impactful way. As a leader, there are countless demands, opportunities, and choices placed before you. You make hundreds of decisions each day, ranging from the subconscious and mundane to the complex and life-changing. Each decision is a drop that creates a ripple effect to those around you. How do you gauge if the leadership decisions you make today will create lasting impact and influence? Conversations about impact and legacy often come later in life, as we look back at what we’ve accomplished and contributed. Instead, let’s look forward and consciously design our ripple effect of impact and influence. You’ll also learn practical ways to apply this knowledge, as you continue on your leadership journey.