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  3. Andrea Olson
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Andrea Olson

MSC
CEO
Pragmadik
Country or state 
United States
Available to 
Global
Fee 
Languages 
English
Volunteer:
Yes

Personal Details

Bio

Trained as a behavioral scientist and customer-centricity expert, Andrea helps companies better understand their customers through behavioral economics. She also speaks from the stage, teaching others the art and science of customer understanding.

An avid writer and published author, Andrea is a contributing writer on a spectrum of customer behavior, organizational culture, and leadership topics for Entrepreneur Magazine, Rotman Magazine, and Chief Executive Magazine, to name a few.

She is a 4-time ADDY award winner, a visiting lecturer at the University of Iowa, Director of the Hawkeye Startup Incubator, a TEDx presenter, and TEDx speaker coach.

Current position (1)

CEO

Pragmadik

Achievements (2)
TEDx Speaker, Curator and Coach
ADDY Award Winner (4x)
Degrees (1)
Marketing, Communications, Psychology
University of Iowa
1994 to 1998

Presentations

Presentations (6)
How Leaders Unintentionally Foster Unhealthy Cultures

Organizations are continually focused on developing their people, yet many leaders continue to unknowingly reinforce negative and culture-killing behaviors. In this provocative and entertaining talk, Andrea Olson, organizational culture and customer-centricity expert, shares a new approach to culture development, and how leaders can impact communication, collaboration, engagement, and productivity of their teams to generate unexpected growth.

If You Provide Good Service, You’re Not Customer-Centric

Companies have focused on training and technology to improve customer engagement and service, but often times, these efforts fail to effectively generate new customers or improve share of wallet. In this dynamic and humorous talk, Andrea Olson, organization culture and customer-centricity expert, addresses why “good” service isn’t enough, and how a radical new focus on customer goals is the key to effectively differentiate and compete.

The Customer Mission

For all the industry talk about being customer-focused, few companies are truly are. It’s all too easy for organizations to become inward-focused and think about their own activities rather than what their customers are going through. Andrea Olson, a 2-time author and CEO of Pragmadik, will discuss how organizations need to step back from their assumptions and shift their strategies to center on recognizing, responding, and rewarding customer-centric actions and behaviors.

Why Culture Change Initiatives Fail (and how to avoid it)

Organizational leaders often see culture change as essential and seek to implement initiatives to transform their organizations. Yet, more often than not, the results of their efforts fall short. A great culture should meet three criteria: true, valued and different. The first two are easier to achieve than the last. This presentation will discuss the 5 key reasons why cultural change efforts go astray, and how to avoid them. With a combination of in-depth research and comedic examples from real-world companies, attendees will walk away with actionable tools to help transform their culture without failure.

Transforming Customer Intelligence into Cultural Innovation

It’s the core challenge of the information age. The amount of information that bombards us daily too frequently obscures true insight. Intelligence should drive better innovation, but unless it is strategically collected and used, it functions like an engaging distraction. Smart companies intertwine customer intelligence throughout the innovation process, and innovation starts with discovery — where an innovator pinpoints an important customer problem to solve. This presentation will discuss how to effectively capture ground-level intelligence, learning to ask the right questions, and how to identify undiscovered customer needs to build innovation and move leaps and bounds beyond your competition.

What Happens When You Align Culture With Strategy

Traditional leadership doesn’t cut it anymore. Today, business success relies on exponential leadership and everything that embodies — such as openness, engagement, continuous learning, creative problem solving and a growth mindset. Significant achievements are possible when these values are present everywhere from leadership to work culture.

1. Learn why it's critical to put culture ahead of strategy
2. Understand how to align strategy with culture to compete on a new level
3. Learn about the ripple effect of culture on brand, innovation and organizational value

Past talks (8)
Building a Differentiated Global Brand
American Marketing Association
St. Louis
2017
Effective Differentiation in a Commoditized Market
Trustbelt Conference
Des Moines
2017
Marketing to Millennials in the Industrial Space
Lumina/21st Century Workforce Conference
Davenport
2017
New Strategies for Talent Attraction and Retention
Marion Economic Development Conference
Marion, Iowa
February 13, 2019
Why Culture Change Initiatives Fail (and how to avoid it)
CultureCon
Madison, WI
July 9, 2019
Why Data Doesn't Change Minds
TEDxOkoboji
Okoboji, IA
November 22, 2019
If You Provide Good Service, You’re Not Customer-Centric
The Financial Brand
Las Vegas, NV
April 17, 2020
Transforming Customer Intelligence into Cultural Innovation
PMI Chicagoland
Skokie, IL
June 5, 2019
  • All (2)
  • Videos
  • Photos (1)
  • Press information (1)
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MEP Keynote
MEP Keynote
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Why CEOs Should Take A Customer-Centric View On Business

Books & Articles (3)

No Disruptions: The New Future for Mid-Market Manufacturing
CreateSpace,
2016
The Customer Mission: Why it’s time to cut the $*&% and get back to the business of understanding customers
CreateSpace,
2018
Blog Articles

Expertise (23)

Business
Media & Marketing
Technology
Leadership
PR & Communications
Authentic Corporate Culture Art of Communication employe engagment 21st Century Leadership Branding and Marketing Authentic engagement business to business 21st century communication B2B Culture Build Staff Engagement Audience Engagement Brand Engagement candidate engagement channel engagement Brand Marketing Aligning Marketing B2B Marketing

Awards & certifications (5)

SCIP Competitive Intelligence Professional Certification
SCIP
2004
Human Factors Usability Certification
Human Factors
2004
Marketing ROI Certification
American Marketing Association
2010
Pragmatic Marketing Certification
Pragmatic Marketing
2008
Marketing Strategy Certification
2007
Recommendations
Why choose me? 

A behavioral scientist, blending humor, practicality, and business insights.

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