Andrea Olson

Organizations are continually focused on developing their people, yet many leaders continue to unknowingly reinforce negative and culture-killing behaviors. In this provocative and entertaining talk, Andrea Olson, organizational culture and customer-centricity expert, shares a new approach to culture development, and how leaders can impact communication, collaboration, engagement, and productivity of their teams to generate unexpected growth.

For all the industry talk about being customer-focused, few companies are truly are. It’s all too easy for organizations to become inward-focused and think about their own activities rather than what their customers are going through. Andrea Olson, a 2-time author and CEO of Pragmadik, will discuss how organizations need to step back from their assumptions and shift their strategies to center on recognizing, responding, and rewarding customer-centric actions and behaviors.

It’s the core challenge of the information age. The amount of information that bombards us daily too frequently obscures true insight. Intelligence should drive better innovation, but unless it is strategically collected and used, it functions like an engaging distraction. Smart companies intertwine customer intelligence throughout the innovation process, and innovation starts with discovery — where an innovator pinpoints an important customer problem to solve. This presentation will discuss how to effectively capture ground-level intelligence, learning to ask the right questions, and how to identify undiscovered customer needs to build innovation and move leaps and bounds beyond your competition.