Asia Bribiesca-Hedin, MBA, MPA, CPCC
Leadership Performance Strategist for leaders in mission-driven, complex organizations • Bridgewell LLC Professional Services
Los Angeles, California, United States •
Request Pricing
5.0 (1 review)
About
Through my Fix vs. Fire Decision Framework, I help healthcare and other mission-driven organizations determine whether a capable but underperforming leader can recover, what intervention is needed, and how they will know whether it's working. My ACHE of Southern California program earned 100% participant satisfaction and led to two additional bookings.
Speaking Topics
Signature Programs (4)
How to Handle Criticism with Poise and Confidence Stay Grounded, Hear What Matters, and Keep Your Power Criticism can throw even strong professionals off their game. A vague comment from a boss, a sharp remark in a meeting, or feedback that feels unfair can trigger defensiveness, self-doubt, overexplaining, or a reaction people remember long after the moment has passed. This practical session helps attendees stay steady when the stakes are high. They’ll learn how to separate the feedback itself from the story they immediately start telling themselves about it, ask questions that turn vague criticism into something useful, and respond in a way that protects both their confidence and credibility. Your audience will leave with simple tools and language they can use in their very next difficult conversation, without pretending criticism does not hurt, becoming defensive, or letting someone else’s opinion derail their performance.
Key Takeaways
- Separate the feedback from the story they are telling themselves about it so they can respond to what was actually said instead of reacting to embarrassment, anger, or self-doubt.
- Ask calm, useful follow-up questions that turn vague or unfair criticism into specific information they can evaluate and act on.
- Use a simple response approach in the moment that helps them stay composed, avoid overexplaining or getting defensive, and protect their credibility in difficult conversations.
Audience
Emerging and mid-level leaders, high-potential professionals, women’s leadership groups, healthcare professionals, and anyone whose credibility depends on staying composed in difficult conversations. Especially valuable for audiences navigating feedback, visibility, promotion, or high-pressure working relationships.
Format
Duration
60 minutes
Delivery
When a manager is struggling, HR and senior leaders often feel trapped between two bad options: keep hoping things improve or start moving toward a PIP, reassignment, or exit. But many performance issues are not as simple as a lack of ability or effort. The real problem may be unclear expectations, competing priorities, relationship friction, a loss of confidence, or a leader who has started reacting instead of leading. In this practical session, HR professionals and people leaders learn how to distinguish a fixable leadership gap from a situation that requires a different call. They’ll leave with a focused approach for getting clear on what is actually happening, resetting expectations, identifying the few changes that matter most, and seeing whether real progress is possible. This is not a case for lowering standards or endlessly rescuing poor performance. It is a smarter way to protect the team, recover valuable leadership capacity where possible, and make the right decision sooner when it is not.
Key Takeaways
- Tell the difference between a fixable leadership-performance gap and a situation that requires a more serious decision instead of treating every struggling manager the same way.
- Look beneath the visible problem to identify whether unclear expectations, competing priorities, relationship friction, confidence issues, or weak follow-through are actually driving the performance concern.
- Create a focused recovery plan that clarifies what must change, what support is needed, what progress should look like, and when it is time to make a different call.
Audience
HR leaders, people managers, executive teams, department heads, and organizational leaders responsible for addressing manager performance before it affects retention, team morale, execution, or patient/client service. Especially relevant for healthcare, nonprofit, education, and other complex organizations where replacing a leader is costly and disruptive.
Format
Duration
60
Delivery
Move Decisions, Build Buy-In, and Deliver the Project Promise Too many project leaders get pulled into chasing updates, managing calendars, documenting risks, and reporting what happened—while the decisions that determine success keep getting delayed somewhere else. The result is a project manager who is seen as a task tracker instead of the person who can help the organization deliver on what the project was meant to accomplish. This session helps project, program, and operations leaders make the shift from reporting activity to driving outcomes. Attendees will learn how to clarify the real project promise, engage stakeholders before resistance hardens, make the “why” clear for the people whose support they need, and move critical decisions forward even when they do not have formal authority. They will leave with practical ways to strengthen their influence, build trust with senior stakeholders, and become the project leader people rely on when the work gets complicated.
Key Takeaways
- Shift conversations from activity and status updates to the real project promise so stakeholders stay focused on the outcome the work is meant to deliver.
- Identify the people, decisions, and points of resistance most likely to affect project success before delays and misalignment become harder to unwind.
- Build influence without formal authority by making the “why” clear, engaging stakeholders earlier, and moving critical decisions forward instead of simply documenting that they are stuck.
Audience
Project managers, program managers, operations leaders, PMO teams, cross-functional team leads, and emerging leaders who need to move decisions and gain stakeholder commitment without relying on formal authority. A strong fit for PMI chapters, project-management conferences, operations groups, and internal leadership-development programs.
Your Experience with Asia
Your perspective matters!
What was it like engaging with Asia?