Athena (aka Road Mama) is known industry wide for her direct, take charge approach which has won the hearts of many (and pissed off her fair share too). Her career began in radio, producing the city’s first electronic format show in Denver, Colorado in 1999. She went to ASU to study Business Broadcast Management and was the youngest promotions director the the campus radio station. After uni she toured the US and Canada as a roadie and sponsorship manager eventually landing in LA where she worked in live music production and event marketing.
In 2010 Athena moved to London and found her knack as an intrapreneur, which saw her setting up new business models, products and operational methods within the companies she worked.
Passionate about food and wanting to make a difference, she started a food company. It was an expensive lesson in business, but what she did gain was an understanding of how the industry was not set up for innovation and set out on a mission to try and help make it easier for other startups to succeed.
Athena remains a digital nomad and now helps businesses & people achieve their potential through strategy work, inspiring talks & workshops and coaching. When she’s not working she can be found writing, travelling, experiencing global vegan food culture, dancing or on the silks.
