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  3. Athena Simpson
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Athena Simpson

Business, Marketing & Event Strategist
Road Mama Ltd
Country or state 
United States
Available to 
Global
City 
Los Angeles
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Athena (aka Road Mama) is known industry wide for her direct, take charge approach which has won the hearts of many (and pissed off her fair share too). Her career began in radio, producing the city’s first electronic format show in Denver, Colorado in 1999. She went to ASU to study Business Broadcast Management and was the youngest promotions director the the campus radio station. After uni she toured the US and Canada as a roadie and sponsorship manager eventually landing in LA where she worked in live music production and event marketing.

In 2010 Athena moved to London and found her knack as an intrapreneur, which saw her setting up new business models, products and operational methods within the companies she worked.

Passionate about food and wanting to make a difference, she started a food company. It was an expensive lesson in business, but what she did gain was an understanding of how the industry was not set up for innovation and set out on a mission to try and help make it easier for other startups to succeed.

Athena remains a digital nomad and now helps businesses & people achieve their potential through strategy work, inspiring talks & workshops and coaching. When she’s not working she can be found writing, travelling, experiencing global vegan food culture, dancing or on the silks.

Current position (1)

Business, Marketing & Event Strategist

Road Mama Ltd

Degrees (1)
Broadcast Business Management
Arizona State University
2001 to 2010

Presentations

Presentations (3)
What Running Away with the Circus Taught Me About Unhappiness

A little over a year ago I was struggling. I had anxiety, depression, was overweight, unmotivated, unhappy and felt like I couldn’t be myself. I felt completely out of control and suffocated by my current life and work situation.

Today looks a little different. Seven countries and two circus collective residencies later I’m 20kgs (44lbs) lighter, I’ve performed on aerial silks in two different countries, I haven’t drunk alcohol in over a year and I’m the strongest, mentally, emotionally and physically I’ve ever been.

My whole life I was torn between walking to the beat of my own drum and conforming to societal standards of success.

I discovered that we are the masters of our own unhappiness, the endless desire to live up to societal standards drives us forward whilst we secretly dream of running away and leaving it all behind. What can we learn, then, from seeking a lifestyle currently unavailable to most in our current world? Can we find happiness?

Disrupt Like a Startup

Startups are breaking the rules. A lot of them are winning.

The innovations coming from small companies that are fundamentally disrupting the world are staggering and something to pay attention to.

Whether it be marketing, sales, acquiring new users or just getting their name out there with no budget - what can we learn from the disruptors of our time and how can the founder-led mindset be applied to your own business or project?

How to Be a Productivity Ninja

AIM
To explore how we can work towards becoming highly functioning, organised effective people who all understand each other’s and their own working style.

OBJECTIVES
Getting to know yourself and what you need to be productive
Time Management principles, tools and perceptions
What it means to be organized, how to prioritise and create a structure for your personal productivity
Managing Other People and how to do it effectively

OUTCOME
For attendees to feel they can leave with some solid principles that will help them develop as people, team members and managers
To leave with a better understanding of areas that would be helpful to focus on

Past talks (26)
Becoming a Productivity Ninja (Workshop)
Momentom Collective
San Marcos, Guatemala
December 18, 2019
Vegan Marketing Innovation (Keynote)
Momentom Collective
San Marcos, Guatemala
December 12, 2019
Building Your Power Brand (Workshop)
Momentom Collective
San Marcos, Guatemala
November 28, 2019
The Plant-Based Movement (Keynote)
Momentom Collective
Sumbawa, Indonesia
September 26, 2019
Host of Various Monthly Events from 2017 - 2019
YFood Tech Wednesdays
London & Manchester, UK
June 26, 2019
Landscaping Eating & Drinking Out Experience of the Future (Keynote)
London Food Tech Week
London, UK
May 23, 2019
Changing Behaviours & Getting Results: Fireside Chat with the WRI
London Food Tech Week
London, UK
May 23, 2019
When Ketchup Met Seaweed: Fireside Chat with Just Eat and Notpla
London Food Tech Week
London, UK
May 23, 2019
When Tableservice Met Streetfood: Fireside Chat with Dinerama and TableSnapper
London Food Tech Week
London, UK
May 23, 2019
No More Unexpected Items in the Bagging Area: The Next Chapter of Retail Experience: Fireside Chat with Brewdog
London Food Tech Week
London, UK
May 22, 2019
New Kinds of Farms: How Tech & Science are Redefining the Future of Food & Drink (Host of Panel Discussion)
London Food Tech Week
London, UK
May 21, 2019
Host of the Event
EIT's Food Waste Challenge
London, UK
October 16, 2018
The Creator's Debate: What is the Role of Food at Home? - Panel Debate with Buzzfeed's Tasty, Jungle Creation's Twisted, The Food Busker & Sorted Food
YFood Insight & Innovation Day
London, UK
October 11, 2018
Technology for the Food & Drink Services Sector (Roundtable Participant)
UK Government Office for Science
London, UK
September 20, 2018
Food & Retail Innovation (Keynote)
YFood Insight & Innovation Day
London, UK
July 17, 2018
Tech: good disruptor or bad disruptor? (Panelist)
CGA: Future of Finance
London, UK
June 21, 2018
Marketing Like a Food Tech Disruptor (Keynote)
Caterer Digital Summit
London, UK
June 18, 2018
Disrupt Like a Startup (Workshop)
Pepsico
London, UK
October 4, 2017
Meet the Disruptors in Hospitality Tech (Hosted Panel)
Metro Techstars
London, UK
June 27, 2017
The Digital Future of Hospitality (Hosted Panel)
Bellavita Expo London
London, UK
June 18, 2017
Host
YFood Insight & Innovation Day
London, UK
May 8, 2017
Presentation Skills (Workshop)
Just Eat Accelerator
London, UK
December 12, 2016
Just Eat Pitching Breakfasts (Host)
London Food Tech Week
London, UK
October 17, 2016
Presentation Skills Workshop
Digify
London, UK
January 20, 2016
Breaking Out of the Bedroom: How to Access Awesome Locations, Team and Tools to Take Your Content to the Next Level (Panelist)
Summer in the City
London, UK
August 14, 2015
Building Your Personal Brand & Marketing 101 (Workshop)
summer of somewhereto_
Various UK Locations
July 10, 2014
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Books & Articles (3)

What I Learned From Running Away to Join the Circus
Why you Have to Be in Their Faces
How Plant-Based Innovation is Turning Around a Food Industry in Crisis

Expertise (23)

Health & Well-being
Media & Marketing
Business
Technology
PR & Communications
Marketing Productivity Brand weight loss sobriety Life Hacking The Art of Disruption Business and Startups Disruption Veganism vegan Boundaries and self care Self-Love Lifestyle Food Integrity healthy living Self -worth

Clients

YFood
Momentom Collective
One Year No Beer
Pepsico
Microsoft
Big Lottery Fund
Recommendations
Why choose me? 

I'm a former Roadie, CMO & Entreprenuer & left my hard fought London life to run away to the circus

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