Samuel Scott

Many consumers say they do not want to support sweatshops, but they still often buy the cheapest clothing and running shoes made in such places anyway. Companies today want to do better, but they are getting such mixed signals from customers. In this inspiring keynote, Samuel Scott will show how companies can navigate this complex environment and both help the world and sell more products at the same time.

A few years ago, I was the director of marketing at a rapidly growing high-tech startup. One day, I was hit on foot by a motorcycle that came out of nowhere. I still remember my body flying through the air and hitting the street. I developed PTSD and an anxiety disorder. In this motivational and inspirational talk, I will show how I recovered and how people and companies can cope with mental health issues effectively.

We are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. Samuel uses the latest research to show that we need to get out of our bubble and rethink our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.