Axel Liebetrau

The new rules of the game in Marketing and Sales Marketing and sales with new customer acquisition and customer care have arrived in the digital age. Conversational commerce, AI-Chatbots, cross-device marketing, etc. are just some top topics. Surprisingly, many digital customers increasingly want personal attention and humane service. A contradiction? No! Marketing and sales in the digital age must be humane in order to be successful in the long term. The presentation clearly explains the new world of digital marketing and distribution. The lecture further shows how to bring human and digital together intelligently and use it for its marketing and distribution of the future, and how to renew its marketing and sales again and again and to recreate the soft in the digital age.

We can learn so much from the digital leaders and disruptive innovators from California. How to think big and strive for the maximum, how to always question things and do better, or that failures can also be shortcuts to success. But much of the Silicon Valley is also a clumsy marketing Chichi, which suggests that you simply have to copy the Silicon Valley for quick success. It is exciting to understand Silicon Valley not as a region, but as a mindset. It is helpful to combine American wisdom with German entrepreneurship and engineering. It is successful when you use "Silicon Valley" and "Made in Germany" as inspiration and abbreviation to find your own way. The lecture shows how to use both worlds for themselves. How to renew your business and the business of your customers over and over again creatively and how to recreate the switches in digitalization.

Keynote, Speech Or Workshop – According to your wishes and after a detailed and concrete briefing with you as organizer, I will cut my lectures on your company. I do not offer a standard from the canned, but deliver to you and your guests new Inspirations, Fresh ideas For your business and decisive, feasible Impulses. I am happy to listen to you as an organizer and deliver your desired subject according to your detailed briefing. You get optimal care and quality not only up to the event, but also afterwards.