Axel Liebetrau

We can learn so much from the digital leaders and disruptive innovators from California. How to think big and strive for the maximum, how to always question things and do better, or that failures can also be shortcuts to success.

But much of the Silicon Valley is also a clumsy marketing Chichi, which suggests that you simply have to copy the Silicon Valley for quick success.

It is exciting to understand Silicon Valley not as a region, but as a mindset. It is helpful to combine American wisdom with German entrepreneurship and engineering. It is successful when you use "Silicon Valley" and "Made in Germany" as inspiration and abbreviation to find your own way.

The lecture shows how to use both worlds for themselves. How to renew your business and the business of your customers over and over again creatively and how to recreate the switches in digitalization.

As a futurist and innovation expert, I have over 15 years of experience in starting "completely" new projects and tasks. In innovation and future projects, creative and sometimes somewhat "crazy" approaches are used to motivate employees. Another mindset of the employees is developed: How employees think the project bigger, how employees strive for the maximum or how employees question things over and over again and then continue to do something better. How to inspire employees and entire project teams with something new can be seen as a kind of art, but is not a "secret science".

Let yourself be inspired and motivated to start tasks and projects in a completely different way. Learn from Digital Leaders how projects are approached and what they can do for your tasks and projects easily and successfully.