Dr. Betsy Kruger
Business Strategy Advisor and Owner of MagnifyProfit.com • MagnifyProfit.com LLC
Daytona Beach, Florida, United States •
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About
Dr. Kruger is eager to share her experience and insights with others through speaking engagements. She developed ProfitFocus™ to help founders of startups to overcome stalled profits. This strategic profit analysis application works in any business that seeks to increase profit and cut complexity. ProfitFocus finds exceptions to the 80/20 Rule by analylzing items. These items can be products, services, locations, outlets, salespeople, or promotions. ProfitFocus has three steps: 1. The Pareto Curve scientifically classifies items as Profit Drivers or Profit Drainers. 2. The Strategic Grid identifies the best strategy for each item based on its profitability and necessity. 3. The Decision Heatmap visually describes, prioritizes, and recommends items for funding or defunding. By acting on these recommendation, Dr. Kruger predicts the business will cut complexity and spark its profits.
Speaking Topics
Signature Programs (8)
Betsy's humorous examples convince business learders to use the 80/20 rule for decisions in their business.
Betsy uses the time machine exercise to inspire people to clarify their vision, commit to it, and overcome their fear of change.
ProfitFocus Strategic Software applies the 80/20 lens to eliminate leaks and prioritize high-impact decisions. This decision framework works in any business. MagnifyProfit.com provides this money-back guarantee: implementing its Decision Heatmap and Action Plan provides a 20% profit increase and 10% reduction in leadership overload within 9 months.
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