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About
Dr. Kruger is eager to share her experience and insights with others through speaking engagements. She developed ProfitFocus™ to help founders of SaaS and AI startups overcome their stalled profits. However, this scientific system works in any business that seeks to increase profit and to cut complexity. ProfitFocus can analyze any type of items such as products, services, locations, outlets, salespeople, or promotions. ProfitFocus has three steps: 1. The Pareto Curve scientifically classifies items as Profit Levers or Profit Leakers. 2. The Strategic Grid identifies the best strategy for each item based on its profitability and necessity. 3. The Decision Heatmap visually describes, prioritizes, and recommends items for funding or defunding. When a business acts on these recommendation of ProfitFocus, Dr. Kruger expects the business will cut complexity and spark its profits.
Spark Your Profits: How to Grow Your Business
Betsy's humorous examples convince business learders to use the 80/20 rule for decisions in their business.
Vision Workshop: 3 Keys to Accelerating Your Profits
Betsy uses the time machine exercise to inspire people to clarify their vision, commit to it, and overcome their fear of…
Optimizing your business decision: A practical framework
ProfitFocus Strategic Software applies the 80/20 lens to eliminate leaks and prioritize high-impact decisions. This deci…
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