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About
Brian Smith, Founder of the world famous UGG Australia Brand. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a bill…
Customer Service
How the loyalty of my customers saved me on more than one occasion when I had supply problems—even when my major manufac…
Perseverance
I tell a very emotional story about how I lost ownership of the UGG business, yet through my loyalty to the brand, I hun…
Overcoming hardships
How my four mantras—FEAST UPON UNCERTAINTY—FATTEN UPON DISAPPOINTMENT—ENTHUSE OVER APPARENT DEFEAT—INVIGORATE IN THE PRE…
Your perspective matters!
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