Carissa Reiniger is the Founder & CEO of Silver Lining Ltd. She started Silver Lining in 2005 and created the Silver Lining Action Plan - SLAP! - methodology that has helped over 10,000 small business owners in 9 countries set - and hit- their growth goals. She has worked with major organizations such as Google, The White House, Hewlett-Packard, Intuit, Citi Cards, Staples, Citrix and American Airlines to bring more resources and support to small businesses. She and her work has been featured in places such as The New York Times, The National Post, The Globe and Mail, Inc Magazine, Entrepreneur Magazine, Forbes and BizJournal. She is on a mission to help more small business owners make money doing what they love because she truly believes that we CAN change the economy one small business at a time.