Chris Gee

In April 2024, Chris Gee delivered a session at the Ragan Communications Employee Communications and Culture Conference titled "Making AI Your Digital Doppelganger." The session guided brands and agencies through digital transformation, focusing on B2B digital strategy, AI training, and LinkedIn branding. Objectives included understanding AI use, ethical considerations, and an overview of AI-powered content tools. Chris emphasized AI as a co-pilot, not an autopilot, for drafting content and saving time. Chris discussed ethical issues like data consent, intellectual property concerns, and potential AI-generated misinformation. The session highlighted AI tools for content generation, design, scheduling, workflow management, and optimization, recommending tools like Adobe Firefly, Canva's Magic Write, ChatGPT, and Jasper AI. Attendees used GPT-4 to create a compassionate communications plan for a product recall, emphasizing ethical considerations and customer empathy.

In May 2024, Chris Gee presented a virtual keynote at the P World AI in PR Summit on "AI-Powered PR: Navigating the Digital Frontier." He discussed three major shifts in PR: the rise of AI reporters, pitching to algorithms and AI editors, and the shift from SEO to AISEO. Chris highlighted AI's growing role in news content creation, predicting routine news stories will be automated, changing PR media pitches. He stressed understanding AI systems and how they prioritize stories. The keynote also covered optimizing content for AI-powered search engines. Chris emphasized the human element, acknowledging job displacement fears and balancing AI tools with human intuition. He addressed ethical issues like data consent, intellectual property rights, and AI bias. The session concluded with key learnings on leveraging AI tools for content generation, developing strategies for pitching to AI editors, and ensuring ethical AI use.