Christine MacKay

The human brain absorbs visual information 60,000x faster than plain text, and this is heightened when these visuals are in motion. Animated idents, explainer videos, logos and presentations are all ways in which animation can make brands become more memorable, thus increasing their brand awareness and, most importantly, sales. Join visual expert, Christine MacKay, as she explores animated marketing for business.

One of the biggest challenges business owners face is understanding how to boost their marketing potential and shine a light on their business by making it memorable. Join best-selling author and salamandra.uk CEO, Christine MacKay, as she reveals the power of B2B animation by demystifying the process behind different animated projects and styles, and expands on how business owners can go about choosing the best animation style to convey their complex messages memorably.