Christo Kaftandjiev is professor, Ph.D. and Doctor Habilis on advertising, semiotics and marketing communications. He specialized in Holland; UK and Ireland.
His courses are on general theory of advertising; intercultural aspects of marketing communications, packaging design, merchandising communications, digital marketing communications, creativity and advertising; communicative strategies of advertising; advertising campaigns; semiotics and advertising; visual communication and advertising; corporate architecture; integrated marketing communications; etc.
He lectures also specialized courses on marketing communications of different products and services – marketing communications of fashion, wines and spirits, books, cars, food, financial services; tourism; telecommunications; B2B marketing communications, etc.
All of his seminars are prepared in English on multimedia format. They are highly visualized and with the best and latest from the world advertising and marketing communications.
Christo is author of many scientific articles and 9 books on these topics. All of them are published abroad as well.
Christo is visiting professor and he reads regularly lectures in other countries as well – in Finland; Holland; Germany; Russia, Kazakhstan, Portugal, Mexico, Austria, Sweden; US, Serbia, Slovenia; Croatia; Bosnia, Monte Negro, Czech Republic, Ukraine, Belarus, Lithuania, Latvia , Estonia, UK, Ireland, Armenia, Italy, China, Belgium, Poland, Georgia, etc.
Kaftandjiev is editor in chief of scientific journal “American Journal of Linguistics” and he is in the editorial boards of several western scientific journals.