Cindy Brummer

How can healthcare reduce costs without harming patient care? By investing in the patient experience. Design plays an important role in reducing costs by thinking through systems of care that reduce inefficiencies and improve employee experiences. In this talk, Cindy Brummer explains the steps health companies can take.

Working with stakeholders on a project can be fraught with misunderstanding, delays, and clashes. But it doesn't have to be this way. By understanding human psychology and implementing techniques to address more human needs, organizations can reduce the friction and improve the experience.

Teams need a new framework for creating user personas — one which emphasizes behaviors over demographics to be more inclusive and guard against biases. In this session, UX expert Cindy Brummer will review the common pitfalls of typical personas and why they fall short. Then, she will walk through a better framework for creating personas and how designers can use this in their everyday work.