Daniel Lemin

Word of mouth is directly responsible for as much as 50% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely keynote that can be put into practice immediately, by any business. In this exciting keynote presentation your attendees will discover: - ​​Proprietary research about why and how customers talk - Examples from companies that are using talk triggers successfully including Doubletree Hotels by Hilton and The Cheesecake Factory, plus a host of delightful small businesses - The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Consumers are wired to discuss what is different, and ignore what is average.

Today’s consumer has all the outward appearances of being picky, choosy and hard-to-please. They demand personalized products at the same or lower price, but seemingly don’t reward the companies that deliver it. Where does that leave your industry? Perhaps we’ve been looking at this problem wrong all along. In this rapid-fire keynote session we’ll explore three big global forces shaping purchase decisions by consumers: personalization, transparency and experience. Each holds massive opportunity for organizations of all kinds and in all industries, but we often look at them from an operations perspective. We’ll change that. We’ll look at these forces from a sales and marketing perspective, unlocking opportunities to meet consumers where they are with the personalization, information and experiences they crave.

Master classes are popular part of agenda now and for great reason: they offer a deep-dive session type that can be a nice revenue add-on before or after your event. Daniel has been delivering ratings and reviews master classes for more than three years based on his bestselling book, Manipurated. In this session - usually between 90-minutes and 2 hours - Daniel will build a perfectly structured class that blends discussion, storytelling and hands-on work with ratings and reviews to give your attendees specific, tangible techniques they can use immediately. His classes have inspired attendees at Visit Maine, Hilton Hotels, Visit Anaheim, the Personal Injury Lawyer Marketing & Management Association (PILMMA) and Digital Summit.