Darcy McGilvery

Behind the myths, misconceptions, and misleading information surrounding marketing, there exist real and effective marketing methodologies—available to any business willing to put in the work. This 2-part workshop is designed to cut through the noise of marketing hype and set the foundation for bankable marketing investments. Attendees will gain both perspective and actionable steps to grow their business with marketing.

Behind the myths, misconceptions, and misleading information surrounding marketing, there exist real and effective marketing methodologies—available to any business willing to put in the work. This 2-part workshop is designed to cut through the noise of marketing hype and set the foundation for bankable marketing investments. Attendees will gain both perspective and actionable steps to grow their business with marketing.

Half the battle is knowing the difference between your winning and losing options. By aligning your business with only the most effective digital strategies, high-impact results move from lofty to likely. As a Premier Google Partner and member of the Google Advisory Council, the presenter will share straightforward knowledge of which channels and tactics will work best for your industry and business. Get ready for a big-picture discussion on what works, what doesn't, and why this matters to you. By the end of this session, attendees will be able to: - Identify high-impact digital marketing investments for your business - Understand what type of return can get achieved with digital marketing/advertising. - How digital targeting can work in your industry. - How to avoid low-impact digital marketing investments that your competitors are most likely still chasing. - Understand which digital channels are useful across different industries. - Know how marketing investments can be tracked.