Darcy McGilvery | SpeakerHub

Personal Details

Bio

Darcy McGilvery is a CMO currently working with Simpli Home, a top-rated US furniture brand. His education includes an MBA, marketing diploma, and degree in psychology. Core strengths include digital marketing strategy, data analysis and fostering alignment across business units.

In the past 4 years Darcy has:

- Launched the enhanced Simpli Home brand (simpli-home.com)

- Co-founded a successful fractional CMO agency (Able & Howe)

- Led a digital marketing agency to 3 Google Premier Partner Award Finalists (Snaptech Marketing)

- Delivered a TED Talk titled "How Gestalt Psychology Principles Predict Marketing Success"

Current position (1)

CMO

Simpli Home

Degrees (3)

Psychology

University of Victoria

2004 to 2011

Marketing Management

British Columbia Institute of Technology

2009 to 2011

Master of Business Administration (MBA)

Thompson Rivers University

2014 to 2018

Presentations

Presentations (7)

Marketing Actions for CEOs and Executive Teams—Growth-based Marketing Foundations for SMBs

Behind the myths, misconceptions, and misleading information surrounding marketing, there exist real and effective marketing methodologies—available to any business willing to put in the work.

This 2-part workshop is designed to cut through the noise of marketing hype and set the foundation for bankable marketing investments. Attendees will gain both perspective and actionable steps to grow their business with marketing.

Building a Marketing System—Growth-based Marketing Foundations for SMBs

Behind the myths, misconceptions, and misleading information surrounding marketing, there exist real and effective marketing methodologies—available to any business willing to put in the work.

How to Consistently Generate Business Leads with Digital Marketing

Half the battle is knowing the difference between your winning and losing options. By aligning your business with only the most effective digital strategies, high-impact results move from lofty to likely. As a Premier Google Partner and member of the Google Advisory Council, the presenter will share straightforward knowledge of which channels and tactics will work best for your industry and business. Get ready for a big-picture discussion on what works, what doesn't, and why this matters to you.

By the end of this session, attendees will be able to:

- Identify high-impact digital marketing investments for your business
- Understand what type of return can get achieved with digital marketing/advertising.
- How digital targeting can work in your industry.
- How to avoid low-impact digital marketing investments that your competitors are most likely still chasing.
- Understand which digital channels are useful across different industries.
- Know how marketing investments can be tracked.

5 Critical Marketing Mantras: How Rapid Growth Companies View Marketing & Why They Succeed

Anxieties about marketing run deep - for both buyers and sellers. Buyers ask: How can I trust your company? What value am I going to get from your offer? Sellers ask: What marketing tactics should we use? How much should we invest in marketing and how?

Rising above are an elite set of businesses who actually leverage marketing effectively. The one unifying constant among them is their attitude toward marketing. Learn from a Fractional CMO how your worldview toward marketing is your gateway to growth in the building industry. Learnings include finding your audience, speaking their language, gaining their trust, and closing more business.

How Gestalt Psychology Principles Predict Marketing Success

Do you notice that marketers disagree with each other (a lot)? Learn from a Fractional CMO how leading brands overcome competing internal visions and tap into the pulse of their communities. The secret relates to the application of Gestalt psychology principles across the entire marketing stack.

How Marketing Data Can Empower the Modern Consumer

The modern world has grown a love for data. But it’s a different story entirely when we're faced with sharing our personal consumer data with businesses (e.g. email addresses, web behaviour, transaction history, social media data). The picture that’s currently being painted in the public eye is that marketing data is bad - and we should fear it, categorically. This idea is built on the premise that marketing is manipulative and controlling.

In the modern area, however, two major shifts have taken place to change this:
1. Marketing is now a part of the entire business system - and not just an afterthought or window dressing.
2. Leading brands have shifted their attention away from "manipulating consumers," and are now focusing on their new obsession - simply giving consumers what they want. The challenge is figuring out what that is.

I want to show you an unfiltered view of:
1. What marketing data is being collected
2. How it’s being used (both good and bad)

Top 8 Digital Marketing Mistakes: What to Do and What to Avoid

Learn the prevailing components (and omissions) of the most successful digital marketing and advertising campaigns. Half the battle is knowing the difference between your winning and losing options. By aligning your business with only the most effective digital strategies, high-impact results move from lofty to likely. As a Premier Google® Partner and member of the Google® Advisory Council, Snaptech Marketing will share straightforward knowledge of which channels and tactics will work best for your industry and brand. Get ready for big-picture discussion on what works, what doesn't, and why this matters to you.

Past talks (14)

Building a Marketing System

Discovery Foundation

Vancouver

December 10, 2021

Marketing Actions for CEOs and Executive Teams

Discovery Foundation

Vancouver

October 12, 2021

Guide Change with Economic-Based Marketing

AceTech

Virtual Session

May 21, 2020

How Gestalt Psychology Principles Predict Marketing Success

TEDx

Langara College - Vancouver, BC, Canada

May 12, 2019

How to Consistently Generate Business Leads with Digital Marketing

BuildEx Vancouver

Vancouver Convention Centre - Vancouver, BC, Canada

February 14, 2019

Full-funnel Marketing for SMBs

Burnaby Board of Trade

Grand Villa Casino - Burnaby, BC, Canada

July 15, 2017

Digital Marketing Best-practices for Growth Businesses

Google Connect Premier

The Vancouver Club - Vancouver, BC, Canada

November 2, 2018

8 Digital Marketing Mistakes to Avoid

Google Connect Premier

The Pearl - San Antonio, Texas, USA

April 13, 2019

How Elite Brands Utilize Digital Marketing

Google Connect Premier

The Pearl - San Antonio, Texas, USA

October 13, 2017

Easy Wins on the Crazy Web

Google Connect Premier

The Vancouver Club - Vancouver, BC, Canada

June 15, 2017

How to Grow a Brand with Digital Media

Google Connect Premier

The Vancouver Club - Vancouver, BC, Canada

February 9, 2017

Consumer Psychology in Modern Marketing

A Digital Breakfast with Google

The Vancouver Club - Vancouver, BC, Canada

September 8, 2016

Marketing with Google

Google Connect Premier

The Vancouver Club - Vancouver, BC, Canada

April 14, 2016

The 3 Pillars of PPC

Google Connect Premier

The Vancouver Club - Vancouver, BC, Canada

August 14, 2015

All (1)
Videos
Photos
Slides (1)

This speaker hasn't uploaded any videos yet.

This speaker hasn't uploaded any photos yet.

How Gestalt Principles Predict Marketing Success - Darcy McGilvery - TEDx Langara

This speaker hasn't uploaded any one sheet yet.

This speaker hasn't uploaded any press information yet.

Books & Articles (3)

What is disposable marketing and how to avoid it?

How designers can ensure success while working with marketing personnel

Your SEO agency is bleeding you dry

Expertise (17)

Media & Marketing

PR & Communications

Leadership

Aligning Marketing Digital Marketing Branding and Marketing web analytics ROI Leadership Marketing Psychology SEO Advertising Team Building Corporate Cultures Marketing Analytics CMO

Reviews

Testimonials (1)

Darcy turns complex marketing concepts into easy listening. I've seen him at several Google Connect Premier conferences over the years. He has a special ability to grab and hold attention, engage the audience, and make people nod/smile. He's a sure thing for any event that needs an inspiring lesson in marketing.
Nancy Ross
Verified