David Gee

Here’s the reality – and the conundrum – every marketer faces. It has never been easier to reach large numbers of people with our marketing messages, and it has never been more difficult to actually connect with them. The average American adult is subject to between 6,000 and 10,000 marketing messages every single day. And the latest Google research shows we have between 0.05 second and 3 seconds to create a connection with our content. We have precious little time to pique someone’s curiosity, and put them on notice we have something worth paying attention to. What does it take to make your marketing more relevant? To be different, engaging and memorable? · Get their attention – quickly · Make sure it’s all about them, not you · Address their pain, solve their problem(s) · Build contrast · Create action through urgency · Become someone people know, like and trust Connect…compel…convert!