David Mitroff, Ph.D.

A comprehensive marketing strategy leverages Social Media to makes information more accessible and useful by combining together technology, content and social interaction across many platforms including websites, blogs, video-sharing, review sites, email marketing and event promotion. Consumers expect organizations to use Social Media intelligently and for Social Media initiatives to align with other marketing strategies and core values. This workshop also provides an overview of the 9 Key Areas of Social Media as defined by David Mitroff, Ph.D. with examples from his consulting work with business owners and global organizations. Each participant will score themselves across these 9 Key Area to have a better understanding of their current online presence and areas to focus on to grow their business.

Learn new skills and systems for creating, growing and sustaining a consulting business. Whether you are starting out or you have been a consultant for years, this workshop will teach you new ways to build your brand, attract clients, strengthen credibility, increase revenues and generate new business opportunities. This workshop is perfect for solo and boutique consulting firms, coaches, entrepreneurs and professionals who want to create their own path to success. David Mitroff, Ph.D. will share proven techniques and case studies from his consulting work with business owners and global organizations.

This information-packed Email Marketing and Social Media workshop will review the essential strategies and best practices a business professional or organization can use to get started or take their business development and marketing efforts to the next level. We will cover both high level and step-by-step actions items you can implement today to create more brand awareness, strengthen customer loyalty and generate new opportunities. We will talk about: - How Email Marketing is the most cost effective way to create top of mind sales - What social media marketing really is and why it’s important - Various social media networks and tools: how they interact, ways to leverage their strengths, and how to evaluate them for best use for your business or organization - How other businesses are using these low-cost tools to gain visibility, develop relationships, and drive sales and engagement - How to incorporate it into your business life without losing productivity