Diane Kulseth

Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP). In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as: Keyword intent, what it is and why it matters Looking to the SERPs for content direction Strengthening your content with structured data markup and other technical optimizations This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their firm to reinforce their efforts for the future.

Pushback: Learning to Find Your “Just Right” with Speaking Up takes elements of Diane’ career story and weaves it in with facts on workplace psychological safety and how professionals and businesses alike can create an environment in which authenticity can thrive in the office. Attendees will leave learning key elements for building confidence in having critical conversations in the workplace.