Dominik Solovey
E-Commerce Coordinator at Carolina Hurricanes
North Carolina, United States •
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About
Dominik Solovey offers audiences a firsthand perspective from the business side of professional sports. His experience in e-commerce and merchandise provides insight into how sports organizations can use digital retail to serve fans, support organizational goals, and strengthen connections with their communities. Dominik combines professional experience with a genuine enthusiasm for hockey and sports culture. His team-oriented and results-driven approach makes his perspective particularly relevant for college students, sports business programs, marketing organizations, young professionals, e-commerce groups, and audiences interested in careers within the sports industry. Whether discussing digital retail, sports merchandise, fan engagement, or professional development, Dominik focuses on the relationship between strong business practices and the passion that makes the sports industry unique.
Speaking Topics
Signature Programs (1)
Sports organizations have some of the most passionate customers in the world—but creating a meaningful relationship with those fans requires more than what happens during the game. In this signature program, Dominik Solovey explores how e-commerce, merchandise, marketing, and digital experiences contribute to the modern sports fan journey. Drawing from his experience in professional hockey, Dominik discusses how merchandise can reinforce team identity, why digital storefronts have become important fan touchpoints, and how sports organizations can approach e-commerce with both business objectives and supporters in mind. Dominik also shares lessons from his own professional development, offering students and emerging professionals insight into building a career in sports business while remaining adaptable, collaborative, and focused on results.
Key Takeaways
- Understand the growing role of e-commerce within professional sports.
- Explore the relationship between merchandise, identity, and fan loyalty.
- Learn why customer experience matters in sports retail.
Duration
2 hours
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