Douglass Hatcher

We’re All Storytellers Now is a 2-hour workshop about the business of storytelling. In this highly-interactive session, you’ll learn how to make things matter to the audiences you want to reach and how to move those audiences to take the actions you want. Specifically, you’ll learn how to: • Simplify your message to break through content noise and pollution. • Keep it real and build relationships with the audiences you want to reach. • Make data matter by putting it in a context your audience will understand and care about. • Make your stories stick, using visuals. • Use the “Once Upon a Time” story structure to humanize your brand, products, and services.

In this 1-hour interactive workshop, you’ll learn how to use storytelling tools and techniques to create TED-Style Talks that connect, convince, and convert. Specifically, you’ll learn: • What makes for a great TED Talk. • The importance of putting your audience first. • Why making things matter is mission critical to having your messages heard. • How to easily differentiate your brand without more budget or higher head count. • What the new “Happily Ever After” is when it comes to business storytelling.

In this 1-hour workshop, you’ll participate in fun-filled exercises that teach you how to use storytelling to pitch and persuade in your everyday interactions. Those interactions could range from pitching an idea in the hallway, in an email, or in a prospective client’s conference room. Specifically, you’ll learn: • Who your REAL competitors are. • The secrets of how well-known brands initially pitched their investors. • How to pitch a prospective employer. • How to put all of this together in an interactive, pitch scenario.