DP Knudten

In today's crowded market, cut-through creativity is needed for everything you do. Whether it's planning mind-blowing meetings; attracting hordes of past (and brand new) attendees to your events; marketing, recruiting and engaging your current membership; or serving products and services to the thousands of associations out there, to demand attention in our increasingly 'shiny object' culture, on-demand creativity is a must. In this highly informative, entertaining, and most importantly, actionable presentation, long-time Creative Director, author and podcaster DP Knudten will share a 'you can do it' toolbox full of tips, tricks, and techniques that can help you churn out great ideas every time you need them.

It’s a brave new world out there. The days of hiding and hoarding your best people are over. And more and more people are building personal brands via the always-on, globally visible channels of social media. Inevitably, some of these personal brands are going to find their way into your organization. So what do you do now? Stop them, encourage them, create a ‘one size fits all’ policy that leaves incredible opportunity on table? That’s what ‘Personal Brands & Company Culture—Friend, Foe, or Fantastic?’ is all about. This highly visual, and example-filled presentation shows how personal brands can boost company brands, enhance cultures, and work to attract, engage and retain the very best talent. And a little spoiler re: the title; it’s FANTASTIC.

Personal branding is an absolute must for any professional who wants to build a future-proof career—but how can you do that while working under a corporate ‘umbrella’ brand without confusing clients, stepping on company marketing toes, or leaving opportunity on the table? That’s what this presentation by DP Knudten is all about. Co-author of ROTOMA—The ROI of Social Media 'Top of Mind,' DP brings a ton of branding tips, tricks and techniques learned over his quarter-of-a-century plus career in advertising, and applies them to the brave new world of social media. Can you have your corporate brand cake and eat it personally too? Why yes, you can, and during this fast, fun and example-filled presentation, DP will show you how.