EJ McDowell
Principal Service Educator|Licensed Cosmetologist • Emily J McDowell
Winchester, Virginia, United States •
$251 - $1,500
About
We’re Equipped to Professionally Cater to Seniors and Older Adults We are growing a purpose-driven, value-based haircutting concierge service, designed around the needs, concerns and comfort of seniors and older adults who may find traditional salon visits difficult. Professional haircutting equipment that travels with us Appointment-based service with minimal disruption Convenient scheduling for clients, family and caregivers Personalized, one-on-one attention Focus on recurring maintenance rather than one-time appointments Service delivered directly to the clients preferred location instead of requiring transportation Our initial advantage is simplicity. We do not need a salon location to test demand. We can start with a small geographic area, assisted living, and, senior communities, we serve clients directly, measure repeat demand, and expand only after the model proves itself.
Speaking Topics
Signature Programs (2)
Format
Focus: How maintaining a older adult's favorite style preserves their identity, lifts their spirits, and prevents isolation.
Key Takeaways
- The Identity Asset: Attendees learn that a familiar haircut is a powerful tool to anchor an older adult's sense of self-worth.
- Combatting Isolation: Audiences discover how regular grooming sparks socialization and pulls seniors and older adult's out of depressive withdrawal.
- A Shift In Perception: Families see how keeping a loved one well-groomed shifts visitor's focus from physical decline to human dignity.
Audience
Families, & Activity Directors
Format
Duration
30-60 minutes
Delivery
Your Experience with EJ
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