Emmanuel Fredenrich joined Nupure (Aixswiss B.V), a distinguished German probiotics brand, in late 2020. Demonstrating his exceptional expertise, within just 18 months, Emmanuel played a pivotal role in catapulting Nupure's revenue from €1 million to an astounding €20 million. His contributions made the brand succeed significantly, becoming one of Germany's top-selling probiotic products in the online pharmacy market. Emmanuel's efforts were instrumental in popularizing probiotics and making them more mainstream in Germany. Building on his extensive background in the food supplement industry, Emmanuel is now embarking on his next entrepreneurial venture, Alpine Bliss. This innovative brand aims to revolutionize the fast-growing healthy soft drinks sector by offering consumers ultra-premium beverages with minimal sugar content (less than 5g per can) and tangible health benefits. Alpine Bliss seeks to empower consumers to achieve their health and wellness aspirations without compromising taste or quality by infusing these beverages with high doses of active ingredients.
In addition to his entrepreneurial endeavors, Emmanuel dedicates considerable time to advising e-commerce startups, utilizing his wide-ranging connections and industry experience to uplift and guide emerging ventures. He aligns his investment philosophy with the long-term value investing approach championed by Warren Buffett, expertly managing his personal investment portfolio. Emmanuel is committed to sharing his wealth of knowledge and life philosophy with others, frequently engaging in conferences, talks, and presentations to inspire individuals in the e-commerce domain and beyond. Continuous learning is a cornerstone of his success, as he has avidly read over 1000 books on diverse subjects, including business, finance, biology, history, and psychology. He was listening to podcasts also vital to his growth and personal development.