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About
I help marketing leaders grow leads and revenue from Google and AI search. I develop search strategy and lead its execution with client teams, from choosing where to compete to delivering and measuring the work. My background combines hands-on software engineering, executive leadership, and current SEO, GEO, and content engineering practice.
Generating leads from Google and AI search
Keynote • 45-60 minutes, including Q&A
How should marketing teams decide where to invest in Google and AI search? This talk connects buyer questions and search demand to business priorities. Eugene covers choosing where to compete, coordinating SEO and content work across teams, and measuring progress from visibility to qualified leads and revenue.
Key Takeaways
Audience
Marketing leaders, founders, and SEO and content teams
Format
Duration
45-60 minutes, including Q&A
Delivery
Building AI content production systems
Workshop • 90 minutes, including discussion
A workshop on designing a content production process around a company's expertise, sources, and editorial standards. Participants map the steps from research and briefs to AI-assisted drafting, fact-checking, review, and publication. Eugene explains where automation helps and where subject experts and editors need to make decisions.
Key Takeaways
Audience
Content leaders, marketing teams, editors, and marketing operations teams
Format
Duration
90 minutes, including discussion
Delivery
Technical SEO for Google and AI search
Session • 60 minutes, including Q&A
A technical session on finding and fixing website problems that prevent search systems from accessing and understanding content. Eugene covers crawling, rendering, indexability, structured data, and internal linking. The session explains how to group issues by their underlying cause, prioritize fixes with developers, and verify the affected pages after release.
Key Takeaways
Audience
SEO specialists, technical marketing teams, developers, and engineering leads
Format
Duration
60 minutes, including Q&A
Delivery
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