Eugene Tartakovsky
Founder and CEO/CTO • BeRelevant.ai
Portugal •
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5.0 (1 review)
About
I help marketing leaders grow leads and revenue from Google and AI search. I develop search strategy and lead its execution with client teams, from choosing where to compete to delivering and measuring the work. My background combines hands-on software engineering, executive leadership, and current SEO, GEO, and content engineering practice.
Speaking Topics
Signature Programs (3)
How should marketing teams decide where to invest in Google and AI search? This talk connects buyer questions and search demand to business priorities. Eugene covers choosing where to compete, coordinating SEO and content work across teams, and measuring progress from visibility to qualified leads and revenue.
Key Takeaways
- Prioritize search opportunities using buyer intent and commercial value.
- Assign responsibilities across marketing, content, and technical teams.
- Separate visibility measures from leads and revenue when evaluating results.
Audience
Marketing leaders, founders, and SEO and content teams
Format
Duration
45-60 minutes, including Q&A
Delivery
A workshop on designing a content production process around a company's expertise, sources, and editorial standards. Participants map the steps from research and briefs to AI-assisted drafting, fact-checking, review, and publication. Eugene explains where automation helps and where subject experts and editors need to make decisions.
Key Takeaways
- Map the sources, expertise, and review responsibilities a content workflow needs.
- Define checks for factual accuracy, brand consistency, and unsupported claims.
- Plan a production workflow with clear approval and publishing steps.
Audience
Content leaders, marketing teams, editors, and marketing operations teams
Format
Duration
90 minutes, including discussion
Delivery
A technical session on finding and fixing website problems that prevent search systems from accessing and understanding content. Eugene covers crawling, rendering, indexability, structured data, and internal linking. The session explains how to group issues by their underlying cause, prioritize fixes with developers, and verify the affected pages after release.
Key Takeaways
- Identify access, rendering, and indexability problems across page templates.
- Turn audit findings into implementation requirements and acceptance checks.
- Verify released fixes and distinguish technical improvements from business results.
Audience
SEO specialists, technical marketing teams, developers, and engineering leads
Format
Duration
60 minutes, including Q&A
Delivery
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