Jacky Dallaire

The 4th industrial revolution is on the way and the rise of some disruptive technologies like Blockchain, Machine learning, and the 5G will be changing the way we take decisions at a scale never witnessed before. The power of these technologies can actually be seen in many fields, especially in the Pharma and Food industries. Deceptive marketing strategies are a threat we can't ignore, especially with the rise of addiction to opioids and the misused of artificial intelligence in advertising to manipulate people's choices. Healthcare professionals who are willing to make a difference are embracing the lifestyle medicine field and they need to win battles at the consumer level. My goal is to show them how they can use technologies to augment their work, and empower their patients into better and clearer choices in their daily routines.