Jakub Szymik

AI, deep fakes, and dark patterns: as we gear up for the upcoming election marathon, online political strategists are taking the lead in embracing cutting-edge campaign technologies. However, regulators are struggling to keep pace with the rapidly evolving online landscape, leaving European and global regulations a step behind the campaigning realities. In this workshop, we will delve into the day-to-day reality of online political campaigning. We will explore the challenges posed by disinformation and equip you with the strategies needed to thrive in this new reality. We are excited to have Jakub, a seasoned political strategist specialising in campaigning, grassroots movements, and advising nonprofit organisations, as our guest speaker.

Step into the dynamic world of online policy communications where technology intersects with democracy. We will explore the cutting-edge campaign technologies embraced by online political strategists, shedding light on the upcoming election marathon and geopolitical context. In this panel discussion, we'll delve into the rapidly evolving online landscape, focusing on the challenges faced by regulators in keeping pace with these advancements. We'll explore the instruments employed by political parties and interest groups to shape consumer and voter decisions within the cyberspace battleground.

Digital campaigning is now a firmly established discipline for political parties, NGOs and public affairs professionals alike, but using digital advertising for political purposes is rife with challenges. As MEPs examine the European Commission’s proposal for a new regulation that aims to boost transparency and tackle disinformation in the field, let's discuss the Outlook for Digital Political Ads in Europe.