Javed S. Khan, CD

LinkedIn enjoys a well-deserved reputation as the most trusted, relevant and effective social media channel for professionals, but many users of this channel aren’t “embracing” the full potential that LinkedIn has to offer. Certainly, it’s a quick and easy way to reconnect with old friends and colleagues, but the social network is also a powerful tool for community engagement and teamwork, sharing diverse ideas & experiences, employee engagement, culture, and building a network that will increase the value of your personal brand equity. If you're like most HR professionals, you have your LinkedIn profile established (meaning, you’re “there”), but you haven't really scratched the surface of what it can be doing FOR you to increase your human resources success.

While social media has profoundly changed just about every industry, few platforms have been as disruptive as LinkedIn has been to human resources. Many HR professionals aren't quite sure how to use LinkedIn as more than an online resume. Once understood, LinkedIn can be the social media channel for HR professionals to connect, network and engage. Gain insights and inspiration to understand how to use this networking tool in ways far better than 99% of your competition. Learning Outcomes - Why LinkedIn is key for you and your company and your recruiting strategy. - Identify how to strategically add and accept connections which leads to business results. - What you need to change to make a killer first impression - Value of brand presence for your company and its employees - If you’ve attended one of Javed’s sessions, you’ll know you’re in for a “treat”. Be prepared to learn, take lots of notes and ask as many questions.

With a myriad marketing techniques and tools available to HR Professionals, it can sometimes be hard to decide ones you should devote some or all of your marketing budget into implementing. Now is the time to strongly consider video as the one option you have available as a tool to promote your company and people. Video is here, and it’s here to stay. Consider this: A Facebook executive predicted that the platform will be all video in less than five years. And while a focus on optimizing your content for Google is a smart play for any HR Professional, you’re missing out if you’re not considering how to get found and leverage it to create an experience like no other. Join Javed S. Khan as he shares these three ways a HR Professional can take advantage of the power of video marketing.