Jeff Day

People seek a connection between the brands they purchase and their lifestyles. In the last 20 years digital technologies have revolutionized the way we interact with brands and the way in which we align with their stories. On the eve and acceleration of the Internet of things this interaction promises to transform again customer’s expectations and understanding. In this session, Jeff Day, CEO of Bluewater, will discuss how space, content, and technology work together to deepen customer experiences.

When Pine and Gilmore first penned the notion of Experience Economy 20 years ago, people began to understand why a design centric view of experiences can create economic advantage. Now, 20 years later, in the era of hyper connections and omnichannel messaging, industries are pivoting, surviving, and thriving by embracing it.

Business and volunteer leaders burn out quickly when they lose sight of purpose and higher cause. The best leaders not only embrace their purpose and cause but use it to propel performance and organizational meaning. This presentation explores how the best leaders achieve exceptional results by creating increased focus on their higher purpose.