Jeffrey Baumgartner

What would you do if a business upstart with a new idea threatened to ruin your business like Uber threatens the taxi business? What if a new law criminalised your business model? How would you cope if a natural disaster destroyed your headquarters or a major factory? This presentation or interactive workshop looks at how extreme scenarios could adversely affect your business and how you can use innovation now, to insure against disaster as well as how you can use innovation if your business becomes a victim of an extreme scenario.

The aim of this workshop is simple: it will enable you and your team think more creatively to feed innovation, solve problems and achieve goals. In this workshop, participants will learn... 1) The critical importance of understanding a situation before trying to be creative. 2) How the mind forms ideas and how to use that understanding to boost creative thinking. 3) A number of practical techniques that you can use when you need creative ideas. To get maximum value from this talk or workshop, I recommend we use problems, challenges and goals from your organisation as examples.

If you have tried brainstorming only to be disappointed by the results, you will love anticonventional thinking (ACT) an effective alternative to brainstorming developed by Jeffrey Baumgartner and the subject of his third book. In this talk, you will learn why brainstorming does not work, how ACT works and a collection of ACT tools you can use to build truly innovative ideas individually and as a team.