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  3. Jenny Halasz
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Jenny Halasz

President & Founder
JLH Marketing, Inc.
Country or state 
United States
Available to 
Global
City 
Raleigh
Fee 
Languages 
English
Volunteer
Yes

Personal Details

Bio

Jenny Halasz is the President and Founder of JLH Marketing, Inc. With over 20 years’ experience in search, she uses her skills to provide consulting to medium to large enterprise companies on SEO, Analytics, and Search Strategy. Jenny has been named a top SEO to follow by Rand Fishkin, has been featured on Search Engine Journal’s Top SEOs to Follow list in 2017 and 2018, and was voted the #3 SEO Specialist in 2018 by Serpstat. Jenny is an international keynote and session speaker, has written for several prominent digital news sites such as Search Engine Journal and Marketing Land. She’s also an advocate for Women in Tech and Mental Health Awareness. When she’s not traveling or working, you can find Jenny in her hometown of Raleigh, NC with her husband and two sons.

Current position (1)

President & Founder

JLH Marketing, Inc.

Degrees (1)
B.A. Marketing & Advertising
North Carolina State University
1995 to 2000

Presentations

Presentations (1)
Optimizing for Position Zero

We've all tried to be number one for so long, we've missed that the goal should actually be position zero.

Optimizing for "buy" keywords is relatively straight forward. What's harder is optimizing for the estimated 70% of search queries that are informational in nature.
When it comes to voice search, most of these answers are provided by Google's featured snippets. Rather than show you how to get featured snippets, this session will explore what the intention is behind different queries, and how to make sure that you create content that meets the implied need of the searcher. We'll use real-world examples to illustrate how this strategy works in practice and you'll leave the session better prepared to meet prospective customers where they are based on the implicit intention of their queries.

Past talks (1)
Please see link for complete list of events
Events List
Various
2020
  • All (1)
  • Videos
  • Photos
  • Slides (1)
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Jenny Halasz
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Books & Articles (3)

Search Engine Journal #AskanSEO
Search Engine Land: All Things SEO
JLH Marketing Blog

Expertise (14)

Media & Marketing
PR & Communications
Technology
SEO Advanced Analytics Marketing and Advertising international SEO technical SEO Digital Marketing Content Marketing Technical Analysis B2B Marketing In the Digital Era B2C and ecommerce strategies

Clients

NVIDIA, SAP, LionsGate Films, DeWalt, Motorola, Advance Auto Parts, Duke Health...

Awards & certifications (3)

Nominated for SerpStat Best SEO Specialist
SerpStat
2018
Named by Rand Fishkin as a "Top SEO to follow"
Moz
2017
#3 Best SEO Specialist Worldwide
SerpStat
2019
Recommendations
Why choose me? 

Jenny Halasz is energetic and always provides the audience with actionable takeaways.

Social media
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