Jenny Halasz | SpeakerHub

Personal Details

Bio

Jenny Halasz is the President and Founder of JLH Marketing, Inc. With over 20 years’ experience in search, she uses her skills to provide consulting to medium to large enterprise companies on SEO, Analytics, and Search Strategy. Jenny has been named a top SEO to follow by Rand Fishkin, has been featured on Search Engine Journal’s Top SEOs to Follow list in 2017 and 2018, and was voted the #3 SEO Specialist in 2018 by Serpstat. Jenny is an international keynote and session speaker, has written for several prominent digital news sites such as Search Engine Journal and Marketing Land. She’s also an advocate for Women in Tech and Mental Health Awareness. When she’s not traveling or working, you can find Jenny in her hometown of Raleigh, NC with her husband and two sons.

Current position (1)

President & Founder

JLH Marketing, Inc.

Degrees (1)

B.A. Marketing & Advertising

North Carolina State University

1995 to 2000

Presentations

Presentations (1)

Optimizing for Position Zero

We've all tried to be number one for so long, we've missed that the goal should actually be position zero.

Optimizing for "buy" keywords is relatively straight forward. What's harder is optimizing for the estimated 70% of search queries that are informational in nature.
When it comes to voice search, most of these answers are provided by Google's featured snippets. Rather than show you how to get featured snippets, this session will explore what the intention is behind different queries, and how to make sure that you create content that meets the implied need of the searcher. We'll use real-world examples to illustrate how this strategy works in practice and you'll leave the session better prepared to meet prospective customers where they are based on the implicit intention of their queries.

Past talks (1)

Please see link for complete list of events

Events List

Various

2020