Jon Chang

Although user data and performance metrics are increasingly accessible to most organizations, these types of insights are rarely used to improve engagement within online communities. Further, most digital marketing channels’ algorithms and processes are built to reward organizations that engage its users, but valuable user engagement is only demonstrated by a handful of organizations. Join this workshop to learn how you can use community engagement to your advantage by understanding the data, algorithms, and processes behind the leading digital channels available to modern marketers. You’ll get inspired by lessons shared via Kickstarter’s Digital Director, Jon Chang, who has helped the company build one of the most engaged online communities in the world. Attend this session and learn: How to identify unique algorithmic qualities of the main social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Pinterest) How to employ social media tactics that will drive revenue

Creating an effective social media marketing strategy is harder than ever, given the constant algorithmic and product changes of each social media channel and the ever-conflicting "how to" free online resources. In this NYU Startup School session, you'll gain the knowledge necessary to understand the current social media landscape and be prepared for any upcoming changes. By the end of the session, you'll be able to create an actionable social media marketing strategy by identifying the proper channels for your audience, social media engagement best practices, the best social roadmap structure for your business, and tactics to align this all with your overall marketing strategy.

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.