Jon Chang

Although user data and performance metrics are increasingly accessible to most organizations, these types of insights are rarely used to improve engagement within online communities. Further, most digital marketing channels’ algorithms and processes are built to reward organizations that engage its users, but valuable user engagement is only demonstrated by a handful of organizations.

Join this workshop to learn how you can use community engagement to your advantage by understanding the data, algorithms, and processes behind the leading digital channels available to modern marketers. You’ll get inspired by lessons shared via Kickstarter’s Digital Director, Jon Chang, who has helped the company build one of the most engaged online communities in the world.

Attend this session and learn:

How to identify unique algorithmic qualities of the main social media platforms (Facebook, Instagram, Twitter, LinkedIn, and Pinterest)
How to employ social media tactics that will drive revenue

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

The ever-evolving rules of SEO make yesterday’s best practices obsolete. Don’t be left behind! In this session, our SEO trainers will teach you how to produce words and images that raise your online profile, position your site as definitive and keep your audience coming back for more. This pre-conference workshop will grow more advanced as it proceeds, beginning with the basics and ending with a master class. Don’t be left behind! Successful SEO tactics can supercharge your career and take your company’s strategy to the next level!