New York, New York, United States •
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About
As AI makes execution fast and cheap, the ability to recognize what's actually worth creating becomes the real competitive advantage. I bring a decade of hands-on brand strategy experience — from Fortune 500 campaigns to building a 3,000+ member community from zero — into original frameworks (Tasteology, HEJA) that help audiences think practically about taste, trust, and judgment in an AI-saturated market.
TASTeOLOGY: THE NEW WAY OF THINKING ABOUT MARKETING What happens to marketing when access to knowledge, expertise, and
From Audience to Community: How to Turn Attention Into Belonging
Panel, Keynote • 45–60 minutes
For decades, marketing has organized people into audiences, segments, and cohorts. Drawing on her experience building ALL EYES ON US from zero to 3,000+ members, Julia introduces a different way of thinking about the people around a brand — not as audiences to target, but as communities people choose to belong to.
Key Takeaways
Audience
Marketing, brand, and community leaders; founders and executives responsible for customer experience and growth strategy.
Format
Duration
45–60 minutes
Delivery
Your perspective matters!
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