Justin Goodbread
International Speaker, Best Selling Author, Award Winning Coach, Top 100 Business Podcast • Relentless Value Coaching
Tennessee, United States •
More than $10,000
About
Your audience doesn't need another speaker who has studied success. They need one who has lived it. Justin Goodbread has built and sold seven companies, including growing his own firm to an eight-figure valuation in 49 months and then helping lead the acquiring firm to nine figures. When he talks about building a business worth buying, he's telling them what he did, what it cost, and what he'd do differently. Justin makes the planner look good. His job is to be the session your attendees are still talking about at dinner, and the one your board hears about afterward. He mixes real stories with simple ideas people can act on, so the room leaves inspired and also clear on their next move. He speaks to the room in front of him. Business owners, financial advisors, associations, and leadership teams each hear the message in their own language, because he has sat in each of those seats himself. Justin is easy to work with. He shows up prepared, respects your timeline, and tailors every talk to your theme and your people. He stays after to connect with attendees, because that's often where the best moments happen. When you hire Justin, you're not booking a speech. You're giving your audience a clear picture of what's possible and the belief to go build it.
Speaking Topics
Signature Programs (3)
The DecaMillionaire Way Build a business that provides wealth, freedom, and legacy Most business owners are chasing growth but still feel stuck. They're doing everything right, but the business still runs their life. Here's the truth: business owners have 80% of their net worth tied up in the business. No exit plan. No diversification. No way out. They're trapped in a cycle of hustle, forever. Justin Goodbread delivers the wake-up call they didn't know they needed. In The DecaMillionaire Way, he breaks down the five pillars that help owners stop working in the business and start building an asset that works for them. With real stories, real strategy, and real results, Justin challenges business owners to shift from operator to owner and finally create the freedom, wealth, and impact they've been endlessly pursuing.
Key Takeaways
- Strategic clarity to transition from practitioner to true business owner
- A scalable growth model that protects their energy and delivers consistent results
- A business structure engineered for scalable revenue, profitability, and autonomy
- The confidence to build an asset that's client-resilient, team-driven, and exit-ready
- A redefined success metric that integrates purpose, profit, and long-term impact
Audience
Small Business Owners, Financial Services
Format
Duration
60 min, half day
Delivery
Stop chasing referrals. Start becoming the obvious choice. Most business owners and advisors are great at what they do and invisible to the people who need them most. They wait on referrals, hope the phone rings, and take whoever shows up. That isn't a client strategy. It's a dependency. Here's the truth: premium clients don't hire the best expert. They hire the expert they can find, understand, and trust. And today, AI and search decide who gets found. If you serve everyone, AI hears no one. Justin Goodbread has built practices that attracted clients faster than the team could serve them, and he's taught the same system to advisors and business owners across the country. In this session, he shows your audience how to get specific about who they serve, speak to that client's problem instead of describing their process, and earn trust before the first meeting ever happens. With real stories, simple frameworks, and examples from the stage and the deal table, Justin shows that a full calendar of the right clients isn't luck. It's a system anyone in the room can build.
Key Takeaways
- Clarity on the exact client they're built to serve, and the confidence to stop serving everyone
- A message that speaks to their ideal client's problem and the life on the other side of it
- A simple plan to build awareness, credibility, and trust so prospects arrive ready to buy
- A way to replace referral dependency with a predictable flow of premium clients
- The conviction to raise their value and charge premium fees for it
Audience
Business Owners, Sales, Financial Services
Format
Duration
60 min or 1/2 day
Delivery
Build a business you'd be proud to hand off, and a life you'd be proud to have lived Most business owners spend decades building a company and almost no time designing how it ends. They assume the exit will take care of itself. Then the day comes, and they discover the business can't run without them, isn't worth what they hoped, or was never built to be sold at all. Here's the truth: every owner will exit their business. The only question is whether they design that exit or let it happen to them. Justin Goodbread has walked this road himself. He built his own firm to an eight-figure valuation in 49 months, sold it, and then helped lead the acquiring firm to nine figures in one of the largest transactions in the financial advisory industry in 2023. As the youngest-ever inductee into the Exit Planning Institute Hall of Fame, he knows what separates the owners who exit on their terms from the ones who never get the chance. This isn't a technical session on valuation methods. It's a story-driven keynote that moves people. Through personal stories from his own family and his own exits, Justin challenges owners to see their business, and their life, from the finish line backward, and to start building toward the ending they actually want.
Key Takeaways
- A new way to see their business as an asset built for someone else to own
- The urgency to start designing their exit now, not when they're forced to
- A clear picture of what a best in class exit looks like, financially and personally
- The conviction that the business should fund their life and legacy, not consume them
- A renewed sense of purpose about what they're really building and who it's for
Audience
Business Onwners
Format
Duration
45 min - 1/2 day workshop
Delivery
Your Experience with Justin
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