Karen Green

Only 3% of buyers think sales reps are trustworthy! (according to recent Hubspot research) Imagine how great it would be if you could improve your odds with the buyer so that you and your team have better credibility from the outset. Buyers are human too and the neuroscience of buying shows that they make business decisions just like we do when buying a car or a new dress. They worry if they are making the right decision which psychologists call cognitive dissonance. In this dynamic and interactive presentation, you will learn how the buyer’s mind works and the key elements that influence their decision making alongside practical solutions to reduce the cognitive dissonance and improve your selling skills and success! At the end of presentation, a downloadable Buyer-ology TM template is available for delegates to download

Adding incremental sales is a tough challenge for the HORECA industry so which global food trends for 2020 will bring the best return? This engaging and informative presentation will look at 5 great ways to add more sales to your customer orders 1. Trade up the kids’ menu 2. Revisit your drinks options a. Premium teas b. Kombucha and other stories c. Mocktails 3. The future of the plant based upgrade a. Mains b. Sides c. Desserts 4. Don’t forget the pooch! 5. Reduce waste and create more profit Delegates will leave fired up to add new and exciting options to their menus to stay on top of the foods that customers are looking for.