Kishya Mendoza Greer

Personal Details

Bio

Owner of The Great Exhibition, an e-commerce packaging and branding design studio. Notable brands she has worked with throughout her career include Pier 1 Imports, Bell Helicopter, Dell, and The Federal Reserve Bank of Dallas. She has worked with a very diverse list of industries bringing unconventional resolutions to them all. She specializes in building brands and packaging/print design. Kishya has a passion for making design easily accessible to everyone and mentoring young designers.

Current position (3)

Owner/Creative Director

The Great Exhibition

Chairman of Marketing & Communication

Dallas Society of Visual Communications (DSVC)

Art Director/Graphic Designer

The Starr Conspiracy

Degrees (1)

BFA Graphic Design

The Art Institute of Dallas

2002 to 2005

Presentations

Presentations (3)

The difference being an in-house, agency, and freelance designer.

*Restrictions of working with one brand (in-house)
*The challenges of agency life.
*The business of a full-time freelancer.
*Share my career mistakes so you don't make them.
*Take questions and give advice on how to make a successful career out of a craft you love.

A solid logo design process

*How I research and gather inspiration
*Pitching to clients an idea
*The three phases of logo design and how to get buy-in from a client early
*Finalize and how to upsell a small brand guideline project
*Pitfalls and how to avoid them
*Pricing

Freelance process from pricing to billing

*The process I use to price projects.
*Share how I communicate with clients. When a phone call is necessary over an email. Keeping them up to date on the progress of a project.
*Iterations and how to limit death by a thousand revisions.
*What makes clients come back.
*How to handle a hiccup in a project.
*The tools I use to make the business side easier.

Past talks (2)

The difference being an in-house, agency, and freelance designer.

AIGA Workshop at ACU

Abilene Christian University

January 28, 2019

Working for a company after college

Texas Woman's University

Denton, Tx

April 22, 2009

Reviews

Testimonials (1)

Kishya came to my University to speak to my peers and I. She did such a great job and I wouldn’t have wanted it any other way! Hearing her speak truthfully and honestly about her work experience as a professional graphic designer enlightened us of the challenges and enjoyments of working in a creative field. She filled the room with insightful advice, positive energy, and made the environment feel inviting for all of us to learn and ask questions.
Gema Perez
Verified

Personal Details

Presentations

Expertise (10)

Reviews