Laura Curtis

Most startups don’t fail because the product’s bad, they fail because nobody knows they exist, or they can’t explain why they matter. In this session, Laura Curtis, strategic marketing mentor and founder of the Startup Marketing Clinic+ (SMC+), shares the proven strategies she’s used to help founders sharpen their story, attract investors, and break into new markets. Drawing on 15 years in B2B marketing and her work with scaleups in the EIT Food RisingFoodStars programme, Laura cuts through the noise with practical, low-cost, high-impact tactics that make your startup visible, credible, and investable. You’ll leave with a clear roadmap for turning interest into traction, and traction into growth.