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  3. Lexi Herrick
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She / Her

Lexi Herrick

Director of Content Platforms, Strategy and Analys
Arizent
Country or state 
United States (New York)
Available to 
Global
City 
New York City
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Current position (3)

Director of Content Platforms, Strategy and Analys

Arizent

Associate Director of SEO and Data

SourceMedia

Founder + Publisher

Her Track

Degrees (2)
Journalism and Communications
Shippensburg University
2014 to 2015
Business Communications
Elizabethtown College
2012 to 2014

Bio

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Lexi Herrick Bio

Lexi Herrick is a long-time fan of the glorious intersection of technology and creativity, where words meet numbers and the real magic happens. Lexi is the Director of Audience Development, Social Media and Analytics for Allure Magazine At Conde Nast, and prior served as the Director of Audience Development at Arizent/SourceMedia. She's held positions in Audience Developmen, SEO, Social Media and Data strategy for ten years.

Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and enhanced audience engagement. She's constantly seeking out the latest tool, tactic or test and loves the opportunity to toss around those ideas with the best brains in the industry and an unlimited flow of coffee.

Bio #2

Past Speaking Experience:

Speaker on content strategy, search engine optimization (SEO), social media strategy and advanced data analytics at:

Folio Show 2019

Social Shakeup 2019 and 2020

BIMS: Business Information Summit 2019

S3: Southern Social Summit 2020

Video interviews on: Huffington Post, Ambition in Motion, MCMA.org, Ravishly

Presentations

Past talks (4)
SEO and Topic Data in the Newsroom
Folio Show 2019
New York, New York
October 30, 2019
The New Rules of SEO
The Social Shakeup 2019
Atlanta, Georgia
May 8, 2019
Using Data to Inform Your Editorial Decisions and Spur New Growth
BIMS: Business and Information Summit
Ft Lauderdale
November 12, 2019
SEO in the Newsroom
January MCMA Event
New York, New York
January 15, 2019
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Expertise (31)

Media & Marketing
Technology
PR & Communications
Business
SEO Data Driven Journalism SEO Trends Digital Media Social Media Data Analytics Content Analysis Analytics and Platform Media and Journalism Content Creators Content Production Social Media Analytics Digital Content Curation SEO Training technical SEO Social Media Engagement Social Media in Publishing Media Analysis Audience development Audience Engagement google search web analytics Blogging Drive traffic Blogging and Social Media Financial Journalism business journalism
Recommendations
Why choose me? 

Director of Audience Development, Allure Magazine / Conde Nast

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