Lexi Herrick

Lexi Herrick is a long-time fan of the glorious intersection of technology and creativity, where words meet numbers and the real magic happens. Lexi is the Director of Audience Development, Social Media and Analytics for Allure Magazine At Conde Nast, and prior served as the Director of Audience Development at Arizent/SourceMedia. She's held positions in Audience Developmen, SEO, Social Media and Data strategy for ten years.

Named one of Folio Magazine's Rising Stars in the Media Industry in 2018, Lexi is a champion of data-driven content strategy and enhanced audience engagement. She's constantly seeking out the latest tool, tactic or test and loves the opportunity to toss around those ideas with the best brains in the industry and an unlimited flow of coffee.

Past Speaking Experience:

Speaker on content strategy, search engine optimization (SEO), social media strategy and advanced data analytics at:

Folio Show 2019

Social Shakeup 2019 and 2020

BIMS: Business Information Summit 2019

S3: Southern Social Summit 2020

Video interviews on: Huffington Post, Ambition in Motion, MCMA.org, Ravishly