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  3. Luca Bertocci
Luca Bertocci's picture

Luca Bertocci

Partner / Senior Marketing Strategy Consultant
Garrison Group
Country or state 
Italy
Available to 
Europe
Fee 
Languages 
Italian,
English
Volunteer
Yes

Personal Details

Bio

Luca is a Partner at Garrison Group. He has experience in multiple countries (Poland, Russia, Germany, Italy, Switzerland, Portugal, Turkey, Moldova, Georgia, Romania, Egypt, Saudi Arabia, Ukraine, Croatia, Bulgaria, Chile, Serbia, Kazakhstan, Greece and Hungary) and with several companies, both multinational and local ones (VISA, Carrefour, Groupama, Carlsberg, Danone, IKEA, Bayer, Sanofi Aventis, Efes-SAB Miller, Sonae MC, Solen, Alpha Bank, eMAG, etc.).

Luca thrives when developing comprehensive marketing strategies, briefing advertising/media agencies and training sales teams to ensure a perfect alignment between strategy and execution.

In addition to his consulting work, Luca is a Visiting Professor of Global Marketing and Advertisement (MBA level) at the Economic University of Krakow and at University of Business in Wroclaw. He also taught as a guest lecturer at the Budapest University of Economic Sciences, at the American University of Armenia, at the Maastricht School of Management (Bucharest) and led a Tuck of School of Business Seminar (USA Ivy League) in Istanbul in collaboration with Soyak Real Estate. He is a published author in Turkey and Romania.

Prior to Garrison Group Luca worked for Pirelli (Milan) as a Global Demand Planner and at the Milan Chamber of Commerce (Shanghai) as a consultant for companies looking for new business opportunities in the Chinese market.

Current position (3)

Partner / Senior Marketing Strategy Consultant

Garrison Group

Visiting Professor

Cracow University of Economics

Visiting Professor

University of Business in Wroclaw

Degrees (2)
MSc in Marketing Management
Bocconi University
2008 to 2010
Bachelor in Finance
Bocconi University
2005 to 2008

Presentations

Past talks (2)
Human Centric Product Development
Soap Content Conference
Krakow, Poland
2016
G(localization) Strategies & Implementations
MBA Kongres
Krakow, Poland
2016
  • All (2)
  • Videos
  • Photos (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
This speaker hasn't uploaded any slides yet.
This speaker hasn't uploaded any one sheet yet.
Soap 2016 - Human Centric Product Development - Luca's Key Note

Books & Articles (2)

Traditional or Digital Channels – What works better?
Post Crisis Values and Attitudes on TV

Expertise (30)

Media & Marketing
Business
PR & Communications
Social & Political
Marketing and Advertising Strategic marketing Branding Brand Activation Brand Advertising B2B Marketing Brand Marketing Business Marketing Brand Architecture Brand consulting Brand Development Brand DNA Consumer Products Product Development csr Segmentation Big Data Big Data and analytics Big data and regions Shopper Insights Trade Marketing shopper marketing Customer Insights Competitive Analysis Marketing Management Branding Strategy
Recommendations
Why choose me? 

Expert Marketing Strategy Consultant with a passion to teach and share knowledge worldwide

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