Mana Ionescu

What does it mean to be authentic in the age of snapchat surgeries? Yes, people are asking plastic surgeons to make them look like their snapchat filtered selfies. While most think of being authentic as being genuine, authenticity goes a lot deeper than that. In this video we explore the concept and explain why we are so drawn to authentic people. Watch to learn why authentic people are so damn attractive. And watch part two for tips on how to be authentic and especially how to be authentic as a brand marketing yourself online.

Most companies believe that successful marketing starts with creativity and pretty designs. In the social media space too much attention is being placed on fuzzy concepts such as “likes” and “engagement,” and the burning “ROI” question is often ignored. But the BEST marketing starts with data. From understanding who your customer are, and where they hang out online, to evaluating and evolving your current marketing activities, data will be your best marketing ally. This presentation will teach you how to: * make data-driven social media marketing decisions * establish benchmarks and KPIs * use the best tools and techniques to track campaign data * evaluate your social media marketing ROI * gain demographic and other insights from your social media work Bonus: The Daily Social Media Workouts(tm) ROI edition - a cheatsheet to guide your social media measurement work

B2B digital marketing is still struggling with acceptance within traditional sales-focused organizations. The most often quoted reason - attribution. Amongst the main assumptions here, two are to blame for why only 33% of B2B companies report seeing value in digital marketing. The assumption that sales is fully attributable to the closing sales agent That we are selling to the same audiences we always sold to In this presentation I will address these damaging blind spots and look at five critical changes you can bring to your organizations so you can increase your sales. How to define what selling to the future would look like to you? How to find and use data to beat old assumptions of who your buyers are and truly get to know your customers. For example, a lot of ink has been spilled on articles about those “entitled” millennials in the workplace. It’s time for a reality check - those millennials are your buyers now. And 71% of them say they want personalized B2C-like experiences