Matt McAllister

Matt McAllister is a lifelong marketer battling against what marketing has become for the sake of consumers. He's led B2B and B2C marketing teams in healthcare, real estate, media, and tech, and cofounded a successful digital agency in between. He's hired and worked with some of the best demand gen, product, content, social, digital, email, creative and ops marketers in the country. And he believes most of it is broken.

Most marketing interrupts instead of adding value and advertises to numbers instead of people. But it's not the marketers fault. How can we produce results while fighting for the future of marketing? How can we be the generation of marketers responsible for turning around the degradation of engagement?

Matt McAllister talks about building marketing teams from the ground up that think consumers first, metrics second. He talks about which tactics add value instead of interrupting, which stories are worth telling, and how to join the next generation of marketers that produce results without sacrificing our humanity.