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  3. Matt McAllister
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Matt McAllister

CMO
Mobile Tech RX
Country or state 
United States (California)
Available to 
Global
City 
San Francisco
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes

Personal Details

Bio

Matt McAllister is a lifelong marketer battling against what marketing has become for the sake of consumers. He's led B2B and B2C marketing teams in healthcare, real estate, media, and tech, and cofounded a successful digital agency in between. He's hired and worked with some of the best demand gen, product, content, social, digital, email, creative and ops marketers in the country. And he believes most of it is broken.

Most marketing interrupts instead of adding value and advertises to numbers instead of people. But it's not the marketers fault. How can we produce results while fighting for the future of marketing? How can we be the generation of marketers responsible for turning around the degradation of engagement?

Matt McAllister talks about building marketing teams from the ground up that think consumers first, metrics second. He talks about which tactics add value instead of interrupting, which stories are worth telling, and how to join the next generation of marketers that produce results without sacrificing our humanity.

Current position (3)

CMO

Mobile Tech RX

Marketing Advisor

Bizzit

Cofounder / Director of Strategy & Content

Agency FIFTY3

Degrees (1)
Marketing
Oklahoma Baptist University
2008 to 2012

Presentations

Presentations (4)
Social Media Strategies Summit

How do you balance the belief that marketing can and should be held responsible for contributing to the bottom line of a business with the desire to do work that people don't flat out hate? How do we create a generation of marketers willing to fight for the consumer instead of cramming our work into their face? This session seeks to confront the nature of marketing and prove that changing our habits to be more consumer-focused has a positive impact on our results and, more importantly, the future of what we do.

DigiMarCon Silicon Valley: Digital Trends That Matter

Energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat and what's on the horizon.

SmartSocial Summit 2018

Each year, more than 700 social media and marketing leaders gather in Austin, Texas for 2 days packed full of networking, sessions, keynotes, and BBQ. Spredfast's unique ability to bring the world's largest brands together in an intimate setting to learn from one another makes the SmartSocial Summit a leading social media conference. From break-out sessions to mainstage keynotes, SmartSocial Summit brings together the smartest minds in social to share, learn, and build meaningful relationships.

The Multifamily Social Media Summit

The Multifamily Social Media Summit is the ONLY event specifically developed for property management firms leveraging social media and content marketing to retain and attract new residents.

  • All (3)
  • Videos
  • Photos (1)
  • Slides (1)
  • Press information (1)
This speaker hasn't uploaded any videos yet.
Video for People
This speaker hasn't uploaded any one sheet yet.
5 Habits Marketers Should Drop in 2018

Books & Articles (1)

KVUE Names Branding Expert Matt McAllister as Director of Marketing

Expertise (21)

Technology
Media & Marketing
PR & Communications
Leadership
Business
Marketing Advertising Aligning Marketing Building a Winning Team Building a Business Best Practices in Content Marketing Digital Advertising corporate social media Account Based Marketing B2C and ecommerce strategies Digital Advocacy B2B Marketing In the Digital Era Building Your Brand With Digital Marketing & Beyond Accelerating Technologies App marketing Marketing

Awards & certifications (4)

Outstanding Achievement for Technology in a Program Feature / Segment / Special
2018 Lone Star Regional Emmy Awards
2018
Best Integrated Ad Campaign
Web Marketing Association - Internet Advertising Competition
2017
2016 SHB Innovator Award - Best Mobile Marketing Campaign
Student Housing Business
2016
Best Digital Video
Healthcare Advertising Awards
2014
Recommendations
Why choose me? 

Former agency cofounder. Current startup exec. I've built marketing from scratch in six industries.

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