Mohammad Hijazi
Head of Marketing • Badami Holding
Lebanon •
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About
I speak from the work I do every day. I lead marketing for a multi-brand group now, and across 16 years and 45+ countries my examples come from real budgets, real teams and real mistakes. I’ve trained more than 25,000 professionals since 2010, for organizations from the United Nations and the British Council to Google, Microsoft and Meta, so I know how to pitch a session to executives, teams or volunteers. My sessions on AI, personal branding and cross-cultural marketing leave your audience with steps they can use the next day. I work in Arabic and English, and I’m flexible on format: a talk, a panel or a workshop, online or in person.
Speaking Topics
Signature Programs (3)
Participants choose the one angle they want to be known for and rebuild their LinkedIn profile and bio around it. They set up a content habit they can keep up on a busy schedule, and learn how to get quoted, featured and invited to speak without paying for PR. A closing segment covers building real connections away from screens. Each section includes a hands-on exercise.
Key Takeaways
- One clear angle: a single sentence on what you want to be known for, and a LinkedIn headline and bio rewritten around it.
- A content habit you can keep: a simple weekly routine that fits a busy schedule.
- A free visibility plan: how to get quoted, featured and invited to speak without paying for PR.
Audience
Professionals, consultants, entrepreneurs and managers who want more visibility and inbound opportunities, plus leaders of communities and volunteer organizations.
Format
Duration
2 hours to a full day
Delivery
A practical framework for planning digital marketing around business goals. It covers choosing one lead message and one main channel instead of spreading thin, connecting channels so they work together, fixing what happens after the click, and testing cheaply before scaling spend. It also covers measuring what matters beyond reach and impressions. Participants leave with a one-page plan for their own business or brand.
Key Takeaways
- Focus: one lead message and one main channel, chosen using a small test before you scale spend.
- Connected channels: how to make your channels work together, and how to fix what happens after the click.
- A one-page plan: your goals, your priority channel and the measures that matter beyond reach and impressions.
Audience
Marketing managers, business owners, startup founders and teams who run campaigns without a clear overall strategy.
Format
Duration
Half day to full week
Delivery
This program moves teams from using AI tools to using them well. Participants learn four skills: what to hand to AI, how to brief it, how to judge what comes back, and how to take responsibility for the result. The session also covers protecting brand voice, setting shared standards across a team, and getting a brand cited by AI tools, known as answer engine optimization.
Key Takeaways
- A decision rule: what to hand to AI, what stays human, and how to brief it well.
- A review habit: how to check AI output for errors and drift from your brand voice before it goes out.
- Shared team standards and AI visibility: simple rules your whole team follows, plus the first steps to getting your brand cited by AI tools.
Audience
Heads of marketing, marketing, content and social teams, agency leaders and founders.
Format
Duration
Half a day to 3 days
Delivery
Your Experience with Mohammad
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