Nakita M. Pope

Do you worry about where to start with establishing your brand and wonder if you're speaking your customer's language? Branding Is Like Dating: How to Woo Your Customers focuses on how to approach branding your business the same way you would build a new relationship. Marketing is no longer B2B or B2C. It's H2H (Human to Human). We will cover not only the stages of wooing your client, but also how to create the long-term partnership you want instead of succumbing to the pitfalls of a client relationship while remaining true to yourself and your brand. Whether you are just starting your business or thinking about reigniting or shifting the focus of your brand, this session is for you ladies! You will walk away with a new perspective about what branding is, how to make sure it resonates with the right people, and give you the confidence to make decisions about your brand that will yield results.

You have a brand whether you are being strategic about it or not. Often we are so focused on branding our clients and their businesses that we don’t take the time to be strategic about our own. In this session, you will learn some key elements to building a personal or business brand as a creative. How you set goals, create a lane for yourself, tell your story, and build community makes you who you are. Whether you are an employee, freelancer, or business owner, having a brand that represents you authentically IS the magic, and it will give you the creative career of your dreams!

Presentation Description (maximum 250 words): How do you build a personal brand without losing the personal part? Often you may feel like you need to be someone other than yourself when you're in a professional setting. Building a personal brand can be organic but the best ones are built authentically and strategically. Once you know who you are and what you stand for, your reputation will speak for itself. Whether it's the stilettos you choose, what you say on social media or how you choose to move up the corporate ladder, it all matters. Those pieces of your personality are what make it possible for you to create lasting relationships with influencers in your industry. Nakita M. Pope, Chief Chick and Brand Strategist at Branding Chicks we will discuss how to think like a brand, genuinely connect with your colleagues and clients, and pinpoint strategic methods to achieve your goals.