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Paul Miser

MBA
Chief Strategy Officer
Icreon
Country or state 
United States
Available to 
Global
City 
New York
Fee 
Ask for pricing
Languages 
English
Volunteer
Yes
Timezone 
America/New_York

Personal Details

Bio

Paul Miser is a seasoned digital business professional with almost two decades as an entrepreneur and intrapreneur—building global brands and organizations at the forefront of technology. Leveraging digital technologies, methodologies and processes, Miser's strategic framework helps companies develop a long-term vision with short-term action and immediate growth.

Currently, Miser is the CEO of Chinatown Bureau, a growth strategy agency, and Chief Strategy Officer of its parent company Icreon, a digital solutions agency. Together, Chinatown Bureau and Icreon have developed an Acceleration Studio that guides brands to see their consumer relationships in a new, profitable way—solving their biggest growth challenges through Go to Market, Consumer Experience, Commerce and Business Model strategies.

Prior to starting Chinatown Bureau, Miser spent his career in advertising firms like VMLY&R and Hudson Rouge where he built multi-million-dollar business units innovating, establishing, and operationalizing technology for real business and brand growth. These businesses included an outsourced digital marketing agency, an innovation and emerging media lab, a brand content publishing organization, and a consumer experience and product development accelerator.

Working with clients like Lincoln, Ford, Novartis, Tempur Sealy, Colgate-Palmolive, LG and Xerox, Miser has not only delivered industry-leading business growth in complex organizations, but also has been recognized globally by Cannes Lions, the Clios, the Webby's, the One Club, and the Effie Awards.

Miser lives in New York City with his wife and children. He received his MBA at Northwest Missouri State University in Maryville, Missouri.

Current position (2)

Chief Strategy Officer

Icreon

CEO

Chinatown Bureau

Degrees (3)
MBA
Northwest Missouri State University
2003 to 2004
B.S. Marketing
Northwest Missouri State University
1999 to 2003
B.S. Management
Northwest Missouri State University
1999 to 2003

Presentations

Presentations (3)
2030: WHAT'S TO COME IN CUSTOMER EXPERIENCE

In a post-pandemic world, the idea of what's next has splintered and accelerated at an astounding pace. Blurred lines across industry, customer behavior, brand value,, economics, and society are not only creating confusion, but expanding the tools and opportunities at disposal for business. However, there are two constants in business, change and the customer. Bestselling author Paul Miser takes macro (and some micro) trends and projects outward to 2030 to explore the evolution of the Customer Experience across sectors from the perspective of the customer - providing clarity in the blurred lines for business and growth - with a hint of brand meaning.

DIGITAL TRANSFORMATION IS BULL$#!T

The reality is, unless you're Tesla, Apple, Amazon or Microsoft, your "Digital Transformation" isn't going very well - and the reality is that "transforming digitally" isn't really the way forward. It's something deeper - way beyond technology and digital. Hear from Author Paul Miser discuss the findings in his new book Digital Transformation: The Infinite Loop – Building Experience Brands for the Journey Economy. During this session, Miser takes the conversation about digital disruption to a higher level. He’ll uncover insights about Experience Brands (brands that lead with the customer experience) and how they’ve created the Journey Economy (new value created throughout the entire customer journey and relationship).

WINNING IN THE JOURNEY ECONOMY

How can we find growth in an environment of turmoil? Experience Brands are ‘creating’ growth for their companies across the customer journey versus settling for the organic growth the market will allow with a single transaction. Hear from CSO & Author Paul Miser discuss his book “Digital Transformation: The Infinite Loop – Building Experience Brands for the Journey Economy.” During this session, Miser takes brand strategy to a new level – one built in the digital age. He’ll argue that Experience Brands (brands that focus on being in the ‘lives’ of their customers, not just their minds) have created the Journey Economy (a symbiotic value exchange of micro-conversions between brand & customer across the entire customer journey - from idea to launch to purchase to membership).

Past talks (9)
Transforming from B2B to DTC
Sitecore Symposium 2022
Chicago, Il
October 19, 2022
The Infinite Loop of Digital Transformation
The Quirks Event
New York, NY
November 3, 2021
Thriving in the New Brand Reality: Brands that Bond
FUSE
Miami, Fl
2017
Global Digital Trends in Luxury
SXSW Interactive
Austin, TX
2015
BECK 360: Digital Interaction to Build the Lincoln Brand
VF Corporate Summit
San Francisco, CA
2014
Beyond McConaughey: Building the Lincoln Brand through Digitial Interactions.
Interactive Day San Diego
San Diego, CA
2016
Beyond McConaughey: Building the Lincoln Brand through Digital Interactions
MediaPost Auto Summit
New York, NY
2016
Digital Trends and How They Work for Lincoln
NYU - Stern School of Business
New York, NY
2015
Social Media for Bike Brands
The League of American Bicyclists
Washington, DC
2011
  • All (3)
  • Videos
  • Photos (1)
  • Slides (1)
  • One sheet (1)
This speaker hasn't uploaded any videos yet.
Paul Miser - Speakers Reel
This speaker hasn't uploaded any press information yet.

Books & Articles (3)

Digital Transformation - The Infinite Loop: Building Experience Brands for the Journey Economy
Paramount Market Publishing,
2021
How Not to Break Your Brand Promise
What's the Future of Transportation

Expertise (16)

Leadership
Media & Marketing
Technology
Business
Marketing and Advertising digital Digital Transformation Branding and Marketing luxury market The automotive industry in five years Automotive Business and Innovation Business Model Design Business Model Innovation Digital Disruption Startup

Clients

Ford
Lincoln
Novartis
GSK
Colgate-Palmolive
SXSW Interactive
Informa

Awards & certifications (4)

Gold Lion
Cannes Film Festival
2013
Silver Pencil
One Show
2013
Silver Effie
Effies
2016
Gold Lion
Cannes Film Festival
2013
Recommendations
Why choose me? 

Keynote Speaker. Bestselling Author. Digital Business Executive.

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