Raquel Mira
Founder | Circoolar • Circoolar
Switzerland •
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About
I’m Raquel Mira, based in Switzerland, where I help audiences see sustainability, AI, and innovation differently. Through real-world stories, lessons I’ve drawn from more than 20 years inside global organizations, and practical frameworks, I challenge conventional thinking and turn complex topics in…
Speaking Topics
Signature Programs (2)
Most of a product's future impact is shaped long before anyone calculates its footprint. It happens in early decisions about materials, technology, business models, design and investment, often when sustainability data is incomplete and trade-offs are still invisible. In this session, Raquel takes audiences behind the scenes of sustainable product innovation and explores why better sustainability outcomes start with better decisions. Drawing on her experience leading global innovation and eco-design programs, she shares the tensions, mistakes and practical lessons of trying to embed sustainability into real product organizations. Audiences leave with a new perspective on sustainable innovation: stop measuring impact only after decisions are made and start changing the decisions that create it.
Key Takeaways
- Understand why many sustainability impacts are shaped before formal sustainability assessments begin.
- Identify the early product and innovation decisions that create long-term environmental and business consequences.
- Recognize the limitations of measuring impact only after products and strategies are already defined.
- Explore how sustainability can become part of product and portfolio decision-making rather than a late-stage validation exercise.
- Gain practical questions and decision principles to integrate sustainability earlier in innovation processes.
Audience
Product and Service development leaders, innovation teams, R&D professionals, designers, engineers, sustainability professionals, portfolio managers, and business leaders responsible for product and innovation decisions.
Format
Delivery
AI is rapidly becoming part of how we design products, make decisions and solve sustainability challenges. But what happens when the tool we use to create better solutions introduces new environmental, social and human impacts? Drawing on more than 20 years in sustainable innovation and product strategy, Raquel explores the opportunities, tensions and hidden trade-offs of AI-enabled innovation. Through real-world stories and practical questions, audiences discover how to move beyond AI hype and use technology more intentionally to design better products, make smarter decisions and avoid solving today's problems by creating tomorrow's.
Key Takeaways
- Understand where AI can genuinely accelerate sustainable innovation beyond efficiency and automation.
- Recognize the environmental, social, and human trade-offs that can emerge when AI is scaled.
- Identify the questions leaders should ask before introducing AI into innovation and product decision-making.
- Explore how AI can act as a decision partner rather than simply another technology tool.
- Gain a practical perspective for balancing innovation potential, business value, and sustainability impact.
Audience
Business leaders, innovation and product leaders, sustainability professionals, AI and digital transformation teams, technology leaders, R&D professionals, and organizations exploring responsible AI adoption.
Format
Delivery
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